They also have product they are calling a tangle slayer available for women with both Type 3 ($12.99, sallybeauty.com) and Type 4 ($12.99, sallybeauty.com) hair. 
Historically, as African Americans we sometimes have been encouraged to not appear too outspoken or combative, and to blend into the majority corporate culture. Sally Beauty sees approximately 30% of its hair-care sales are textured hair products, said Maryann Herskowitz, vp of color and care at Sally Beauty. Through the Sally Beauty Supply and Beauty Systems Group businesses, the Company sells and distributes through 5,106 stores, including 180 franchised units, and has operations throughoutthe United States,Puerto Rico,Canada,Mexico,Chile,Peru, theUnited Kingdom,Ireland,Belgium,France,the Netherlands,SpainandGermany. We partnered with the founder, Yelitsa, to bring her dolls to more little girls, complete with a My Black Is Beautiful T-shirt for the girl and her doll.
I think it's helped our local community by bringing to light some of the different issues [persons of color face]. Lizzo Wasnt Wearing A Hat At The 2019 BET Awards, She Was Wearing Hand Painted Natural Hair, GET THE LOOK: Ciaras Hairstylist Used His New Wig Line For Her 2019 BET Awards Lewk, Paula Patton Buys Her Go-To Curly Hair Product At The Grocery Store, Sign Up For The Hello Beautiful Newsletter. Now that the dust has settled, we wanted to reach out to Baskerville and see how it went and whats next. 
My Black Is Beautiful will launch five products designed specifically for black women in nearly all 3,000 Sally Beauty doors in the U.S. on July 5. Racial injustice is an issue that Black people face every day. Well donate to your chosen cause each time you scan receipts, take surveys and even when you sign up. Sally Beauty Supply stores offer up to 8,000 products for hair color, hair care, skin care, and nails through proprietary brands such as Ion, Generic Value Products, Beyond the Zoneand Silk Elementsas well as professional lines such as Wella, Clairol, OPI, Conairand Hot Shot Tools. The My Black is Beautiful line of hair products was inspired by the 2.6 million women in our online community who have evolving and diverse beauty needs, said Lela Coffey, brand director of multicultural beauty at P&G. Yesss! As a thriving platform that continues to be a trailblazer in celebrating all that is great about Black culture and beauty. About Sally Beauty Holdings, Inc. Sally Beauty Holdings, Inc. (NYSE: SBH)is an international specialty retailer and distributor of professional beauty supplies with revenues of approximately$3.9 billionannually. Get the latest on openings, closings and trends of the D-FW retail scene. They also have an intense recovery treatment ($12.99, sallybeauty.com) which is a deep penetrating hair mask that smoothes and replenishes hair. My Black is Beautiful first launched in 2006 and has 2.6 million Likes on its Facebook page; P&G declined to state how many page views the site receives a month. . I mean, it's not like when the initiative first started, and I was doing anywhere between six to ten in a day. P&G has typically acquired mass-market beauty brands, such as First Aid Beauty or more recently Walker & Co., rather than creating its own. Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.
Both the research and development team, and the brand team for the collection were all made up of women of color. P&G and Sally Beauty partner to sell new 'My Black is Beautiful' hair care products, https://www.linkedin.com/in/mariahalkias/, Senate deal should make it easier to buy electric vehicles, Ford introduces police version of the electric F-150 Lightning, UTSW researcher part of team awarded $36 million heart research grant, Charles Schwab follows Fidelity, Blackrock in creating a crypto-related ETF, Take a look at a modern house on 4.5 acres along Lewisville Lake, Heres where to eat in Arlington for DFW Restaurant Week, Best things we ate this week: Nduja clams, banh mi and enchiladas Suizas, LISTEN: Paula Lambert spills Dallas cheese secrets, Chef Gino Rojas: Revolver Taco is like home, and new Gastro Cantina is the party, LimeHoney is bringing elevated Tex-Mex to Richardson, Community rallies behind Balch Springs fire victims, Denton Ryan 5-star recruit Anthony Hill Jr. announces commitment to Texas A&M, Biden tests positive for COVID-19, returns to isolation, Ticket bought in Illinois wins $1.28B Mega Millions jackpot, Dallas County residents feel the pinch as property values soar, Kroger opens Dallas grocery warehouse that can fill an order in 6 minutes, Going to Garth Brooks concert Saturday? Take our poll below and talk to us in the comment section! I am most proud of our most recent campaign, How We Win, Fight, Cope and Survive. Our community is in a state of emergency right now. In all honesty, the messages I have received. Sally Beauty has partnered with Procter & Gamble to sell a new line of hair care products for black women called My Black is Beautiful. It didnt begin with us, but it can end with us if we choose to act. At this point, I think the Black is Beautiful initiative can support itself. During a time of turmoil as the country was reeling from the protests that followed George Floyd's death, the simple message of his project grabbed people's attention. To see that come to life in a line of products celebrating [their] unique beauty thrills us., TOPICS: Felicia Leatherwood Golden Milk My Black Is Beautiful My Black is Beautiful hair care Procter & Gamble. I certainly helped us survive Covid-19. Other brands are starting to pay attention to this customer segment more: Brands like Oribe and Unilever-owned Suave Professionals recently launched their own natural hair products. We can then share out this information with our family members and friends to strengthen our village. Use your voice and dont be afraid to ask questions and diplomatically challenge ideas that dont feel right. I mean, you know, we have our own popularity outside of the program. Every participant brewed their version of a stout beer from a basic recipe that Baskerville supplied (creativity was encouraged) and used the same beer label and name. Offers may be subject to change without notice. P&G supported the documentary, which airs July 5 on BET, in partnership with Black Girls Rock! Your experiences are what make you unique and valuable to a company. Learn more about how My Black Is Beautiful is advocating for Black communities. Leatherwood shared, A lot of women write to me and say there hair isnt growing or they are having issues with their hair. The first question that she then asks the inquirer is how much product build up do they have on their scalp? On Tuesday, the National Underground Railroad Freedom Center hosted a viewing of "Imagine a Future," a 30-minute documentary that's an offshoot of P&G's 6-year-old "My Black is Beautiful" initiative. When typing in this field, a list of search results will appear and be automatically updated as you type. It has tons of support. As a girl grows up, just the simple act of saying, My Black is Beautiful every day can have a huge impact on her self-perception and confidence. The ultimate goal is to turn it into its own standalone nonprofit, one not attached to my brewery, Weathered Souls. 
Our role is to provide a platform to have these conversations unapologetically. My Black Is Beautiful has a mission of redefining what it means to be Black. The company, a division of P&G, is a 10-year-old platform promoting and affirming Black culture in an uplifting way. And you see that happening in a lot of different places since this initiative kicked off. My Black Is Beautiful can redefine what it means to be beautiful. The My Black is Beautiful line of hair products was inspired by the 2.6 million women in our online community who have evolving and diverse beauty needs, Lela Coffey, brand director of multicultural beauty at P&G explained. It would be best if Black is Beautiful could grow organically on its own, unattached to the brewery. It's been nine months since you launched Black is Beautiful. For more information about Sally Beauty Holdings, Inc., please visitsallybeautyholdings.com. "The documentary is a catalyst to empower and connect black women around the world," Clement-Holmes said. I tend to address issues directly and immediately, but when I am caught off guard by repeated patterns of discrimination, I look for allies to help address the toxic culture.
The Talk. It will be held outside of the larger convention center at Auction House Market in order to facilitate an intimate introduction of the brand to the public. The prices range from $7.99 - $12.99 and can be purchased exclusively in Sally Beauty stores nationwide and online at SallyBeauty.com. The project has been amazing, and we are still in the process of pushing it forward. I always tell people I am not important, but to see our message being taken seriously, is heartening. Since the launch of the initiative, there's obviously been an adjustment in the taproom diversity. Terms of Use and Privacy Policy. The line includes a Hydrating Sulfate-Free Shampoo, Fortifying Conditioner, 2 Tangle Slayer Conditioning Creams (for Type 3 and Type 4 Hair), and the Intense Recovery Treatment.
I never imagined this when the idea first came to me last summer. Talking to yourself kindly can go a long way. Maria Halkias has covered the retail scene for The Dallas Morning News since 1993. All Rights Reserved, This is a BETA experience. P&G incubated the brand in-house, and it is based on its existing content website by the same name, which lives on mbib.com; the beauty and CPG conglomerate also partnered with Sally Beauty on product development and exclusive distribution. Now, they are taking their message a step further and helping Black women nurture their hair through a line of products made specifically for us. Through this series, we armed ourselves with information and resources we can implement to get involved in local elections and improve our mental and physical health through self-care techniques.
Read on to hear what the women behind My Black Is Beautiful have to say about their personal journeys and why its important to speak out against racial injustice now more than ever. My Black Is Beautiful was created to celebrate and uplift Black culture, but also to challenge the biases associated with Black culture. Where Is The Ready-To-Drink Category Headed? Oh, I think it definitely has helped the conversation and brought a huge difference within the community already. Your project has brought a lot of media attention to your six-year-old brewery and the local community. Maria Halkias, Staff writer. According to a 2018 Nielsen report, black shoppers spent $473 million in hair-care products (about 11% of the $4.2 billion industry). Denton-based Sally Beauty already sells some multicultural products, but this new line gives the beauty supply retailer "more depth in the category," said Jeff Harkins, Sally Beauty spokesman. Those challenges exacerbated by the portrayal of African-American women in music videos and other media often include insecurities about hair and skin tone. Opinions expressed by Forbes Contributors are their own.
I mean, you look at some of the highlights of black brands since the launch of the Black is Beautiful initiative. Hopefully, we wont have as many areas of bias to spotlight as weve had in the past. You know, some individuals weren't too happy about it and chose not to come to the brewery anymore. There even are Black is Beautiful chocolates out there. Leatherwood exclaimed, Ginger wakes up the follicle! She continued, It wakes up the cuticle of the hair. Stereotypes and discrimination related to race are often subtle and invisible. Learn more about how P&G and our brands are stepping up our ongoing efforts to advance equality for all people. Couple that with the other 800 breweries that we still haven't received information from yet, and it says that a fantastic amount of commerce went on surrounding this initiative. We are empowering and uplifting a new generation of young people. US and Asiasubscriptions@prweek.com+001 (800) 558-1708, UK & Europesupport@prweek.com+44 (0)20 8267 8121. 2022 ESSENCE Communications Inc. All Rights Reserved. P&G and the "My Black is Beautiful" initiative are donating $100,000 in book awards and scholarships through UNCF; helping sponsor the Black Girls Rock! How A Crazy Idea Was Transformed Into A Global Health Advancement, F&B Companies Use Labels To Generate Sales, Chipotle Is Getting Back To The Basics As Its In-Restaurant Business Returns. Is it because of how I talk? Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. Thats when the coconut milk and coconut oil gets to penetrate the hair.. We have had several wineries and distilleries join up too. This hair care line was born from the insights garnered from those discussionsa collection of care, treatment and styling products just as unique and diverse as the hair types that it serves. We want it to become something that the industry looks forward to that hopefully keeps growing. All rights reserved. The testimonials from the little girls who received dolls have been absolutely amazing and make me very proud to be associated with My Black Is Beautiful, knowing that I am using my position and influence as a Force for Good. The Confess Project Helps Barbers Cut Through Mental Health Stigma and Support Boys and Men of Color You are styling with a conditioning cream but its working for you all day., Give your hair some time to adjust to these products and show their change. While a powerful business case supports the "My Black is Beautiful" campaign, P&G says "Imagine a Future" is not about selling products, but rather about helping young African-American women define beauty for themselves. There's been at least a hundred where [people of color, women, minorities] tell me I have inspired them to go into the industry, and they all feel great. The documentary is just one part of a bigger campaign that includes scholarships, leadership camps for girls and online consumer interactive tools. The line launched today with 5 products including a hydrating shampoo ($11.99, sallybeauty.com) and fortifying conditioner ($11.99, sallybeauty.com). Dont forget to love your texture along the way, said Leatherwood. When I hear from people who want to dive into the industry or are already working in it, and they talk about how inspiring Black is Beautiful has been, it's incredible. When's she's not working, Danielle enjoys traveling, cooking Trinidadian food, Duke basketball and discovering the fun idiosyncrasies of NYC. Within Sally Beauty, the products will also be on an end cap in all stores throughout July. We can't have an official partnership with them because they're exclusive to AB InBev. The brand name may be familiar to about 2.6 million womenP&G has tapped over more than a decade to participate in an online community to discuss hair issues and learn about products. Yes, it has somewhat. The new care, treatment and styling products are being sold exclusively at Sally Beauty stores and online. What masks do is it exfoliates on the scalp. I have encountered all of these forms of discrimination, and their intersection with race is often unextractable and exhausting to combat. For My Black Is Beautiful, P&G identified that it was able to create the brand on its own and ultimately took 12 months because of its hyper-targeted approach as opposed to the usual 18 to 24 months, Coffey said. Enjoy these subscriber-exclusive benefits: Limited Article Views (Excludes Subscriber Only Content), Select Newsletters (Excludes Subscriber Only Bulletins), Unrestricted individual access to prweek.com, Breaking news and industry updates via PRWeek Daily News bulletin, Exclusive access to Power Book and Top 150 UK Agency Business Report. With Sally Beauty and My Black is Beautifuls collective focus on serving the needs of the online community, and P&Gs vast technical knowledge of textured hair, the two companies established a partnership to deliver a new hair care line that is both inspired by and designed by Black women.. "Boys say, 'I like the light-skinned girls.' Goldsboro connected with Black Girls Rock!, a nonprofit dedicated to promoting positive images of women of color in mass media through leadership camps and other initiatives. I mean, we're in a pretty diverse city in San Antonio, but the community and media have definitely rallied in support. I think it's gone kind of both ways for our brewery. 2022 Forbes Media LLC. There are even more breweries beginning to involve themselves the more we get out of Covid-19. I just ended up pitching a diversity committee to the Texas Brewers Guild. I'm the first black member they've had and the only black brewery owner in the entire state. Last summer, one of the most successful collaboration beer projects in history launched to spread a basic message: Black is Beautiful. "We want to give them an impactful voice.". To promote the launch, My Black is Beautiful will host an activation event during Essence Fest in New Orleans July 5-7.
from 8 AM - 9 PM ET. We also will have a national commercial coming out that we partnered with indeed.com very soon. "We share the vision of My Black is Beautiful to celebrate and empower Black women. To see that come to life in a line of products celebrating her unique beauty, thrills us. Racial inequality is the inescapable reality of America. If all the stars align, that will happen this year. The natural hair trend is here to stay and getting bigger every day. By clicking Sign Up, you agree to our We share the vision of My Black is Beautiful to celebrate and empower Black women, said Maryann Herskowitz, vice-president of color & care at Sally Beauty. Also, the partnership we have with Healthy Roots dolls. Essence may receive compensation for some links to products and services on this website. The highly anticipated hair care line following the #RedefineBlack campaign has finally hit stores. How has it gone? We are also supporting the community through direct funding, resource routing and driving awareness of the recommended actions to take. That's mind-blowing. Leatherwood revealed, These conditioning creams are 24/7. But more conversation and action are needed to advance equality for all people especially, right now, for Black Americans who face racism, bias and brutality. Follow this author to improve your content experience. 2022 Procter & Gamble. Leatherwood said, The mask will help with the shedding and the growth.
Felicia Leatherwoodwho has designed the crowns of celebrities and tastemakers such as Issa Rae, Ava Duvernay and Teyona Parrisalso lent her expertise to the launch, introducing the product and providing hair tips. Weve been really focused on driving solutions to effect change. Behind every Procter & Gamble product is this mission: To touch and improve lives. You have a unique perspective that your other co-workers dont have. Still, even within that, they have been great in helping us. CINCINNATI: Procter & Gamble has begun rolling out a number of tour initiatives to support its My Black is Beautiful campaign targeting African-American women. P&G has developed other products for women of color, such as its Pantene Gold Series for textured hair, but this is the first brand dedicated to black women. So far, we've received feedback from almost 400 participating breweries that they have donated over $1.7 million to organizations and charities that support equality, inclusion, and diversity so far. WMT 2021 Digiday Media. For more than ten years, the My Black is Beautiful platform has cultivated conversations with our community around hair goals and the products sought to achieve them. It says to the hair, Hey, lets do something fun! When it wakes it up, it opens it up. We have to act swiftly to protect our loved ones and ourselves. As P&G's successful "My Black is Beautiful" initiative illustrates, creating products isn't the only way the $84 billion Cincinnati-based company is accomplishing that mission. The label all participants in the Balck is Beautiful initiative used. COVID-19 is disproportionately affecting us, and were also experiencing the resurgence of racial tension and the deaths of Black people at the hands of those meant to protect and serve. WMT Beauty Systems Group stores, branded as CosmoProf or Armstrong McCall stores, along with its outside sales consultants, sell up to 10,500 professionally branded products includingPaul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joicoand CHI, intended for use in salons and for resale by salons to retail consumers. The formula strengthens hair and restores moisture with results after the first use! This story was changed to reflect that Sally Beauty is promoting the My Black is Beautiful launch to its loyalty members versus its email subscriber list. Copyright 2022 Interactive One, LLC. All rights reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms. That's been a huge blessing as well. Dont shy away from that. Greg Abbott stayed at fundraiser for hours after Uvalde shooting, records show, Man fatally shot by Dallas police after raising gun, tossing it away in Lake Highlands, Martn Prez has done what the Rangers needed from him, but his future is still uncertain. The program brought a deluge of attention to the thirty-five-year-old Black brewery owner. There are not too many brands that are using it in the haircare space and Leatherwood feels that the MBIB line is winning with the tumeric. Marcus Baskerville, the founder of the Black is Beautiful initiative.