here are 12 different product photography background options - including several budget-friendly & DIY options. youll need to create a container or space to keep your fog in around your products. For example, if you sell backpacks, your product listing should include photos of all the best featuresmesh pockets on the exterior, a laptop sleeve in the interior, ample zipper pockets for supplies, etc. If youre choosing another color background for your product photography, make sure to check with the client for their preferences and keep the color muted so as not to be distracting.
natural backdrops like stone and sand can provide grit and depth to your product photos. I recommend using a circular polarizer to eliminate that issue. You can either choose the color that complements your product or try monochromatic product photography that revolves around a single hue. Remember, the main focus of each product photograph should be the product. its time that you considered less conventional backdrop options like stone and sand. Taking multiple shots from a variety of angles will show your customers exactly what your product looks like. decorative tile can be your products best friend. picking a backdrop can feel like an overwhelming challenge. got an ice maker in your freezer?
Crumple it to get a feeling of dimension and attach it to the background. The monochromatic color scheme and simple background really highlight the product can you create something similar with your own products? all you need is the right lens to make sure you set your f-stop correctly. perfect for ads + social media + product pages. the bokeh technique is great for when you dont want to put much effort into getting your background prepped and ready. Most shooters like such backdrops, because you just need a wet rag to clean them, which takes no more than several seconds. rugs. one cool thing about these types of backdrops is that you can find a wallpaper or wrapping paper backdrop that fits your budget. Oops! In fact, there are some sites, such as Amazon, which require that the product only be photographed on a plain white background. Paper sweeps can help add interest to otherwise plain images of jewelry. Most introductory photo classes, as well as many art classes, teach the rule of thirds, because it is a powerful tool. slight damages and imperfections might appear as soon as the first use. think: ice. Find out if you're making costly mistakesand how to fix them. do you want your product to be the star of the show?
It is always helpful to look to others for inspiration. Your submission has been received! heres what you should consider when youre weighing your product photography background options: how do you know what color is best for your product? and it doesnt take much to maintain them or transport them to a new location. Tripods might sound like a nerdy, unnecessary piece of technical equipment, but they make a huge difference in the clarity and quality of your product photography.
Mind, that cellophane can cause glare and visible flash reflection. it ultimately comes down to your brand and your products. Some types of products may do better with a background other than white, such as fashion or jewelry. or you can splurge on custom-molded ice. paper backdrops are great for entry-level and one-time projects. can damage or tear easily. it all comes together to help tell your brand story. Nunc auctor at leo a feugiat. You can either place a foam board behind the object or use it as a surface for flat-lay photography. Another unique idea for product photography backdrops is to freeze an object in ice and position broken ice blocks as the backdrop. it also works better for a smaller product scale. solid color? grab a fog machine and let er rip in your shoot space for that magically mysterious effect. With that said, props can be welcome and help brighten the photograph for your viewers. satin.
You cant ask a product photo for much more than that.
Providing these photos gives your prospects a much better idea of what it is your selling, thus making it more likely that theyll buy.
Fashion is frequently photographed with a gray background.
betcha didnt see this one coming. here are 12 of our favorite creative background ideas for your product photography shoot. this might not be the ideal backdrop for you if you plan on moving it around from shoot to shoot.
You can try any other patterns, depending on your creative vision. The product that youre photographing, the purpose of the photo, and the platform on which youre advertising it will help you decide which setup to go for. If your boss has requested some high-quality product photographs to promote your business or to use in online advertising, do not break out in a panicked sweat! select one of our packs for an easy all-in-one photo shoot tailored to you. This will also eliminate a lot of revision requests, should you have provided only creative photos. dont be afraid to get creative with it. However, this is not going to help with shooting for the edit (as discussed in tip #3!). Many of you sell several products within the same product category. For example, if the target audience of the product is ladies, using delicately folded silk or lace will help highlight the jewelry in the best way, while leather is more suited for the male customers.
Across all the consumers who search for dinner plates, very few have the exact same idea of the plate theyre looking for.
You can experiment with other colors if you have the time and desire to, but its best to stick with very light-colored backgrounds if you stray from plain white. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[468,60],'skylinefba_com-large-leaderboard-2','ezslot_6',123,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-skylinefba_com-large-leaderboard-2-0')};Most product-only images use a solid white background, and website designers know this and design around it. On the other hand, if you are able to photograph your products outside, do it! the key to picking the best one for you is to know your audience. go green! This will work great to accentuate the fresh smell of a fragrance. know your audience and your tone. these natural elements are versatile and easy to handle - which makes them perfect for your next product shoot. the bokeh background technique is a fancy way of blurring out the background to make it less of a focal point.
While editing should be minimal in most cases, its still a necessary skill to have in your product photography handbook. The more scratches and stains they have, the more atmospheric and meaningful pictures you can take. Get inspired by the product photography ideas below to create your own irresistible product images. Using a white background for product photography ensures that your product remains the star of the photo. This is done by separating your subject from the background enough so that light does not hit the background, so only your subject is lit. if youve already got the rugs you need - great! And they are not necessarily expensive or difficult to use! but it should last you a lifetime. Tile backdrops are excellent for tabletop photography, and they are available in different colors, shapes, sizes, and textures, so you can find something suitable to match your product. or you can get creative with your backgrounds and use them to accentuate and emphasize your products best qualities. The beauty of product photography is that you have the ability to take several shots and then strategically chose the best one. check. When photographing something like food, the worst thing you can do is put your prop against a patterned, busy background. Use smoke to imitate clouds to add an ethereal look to your shots. but it can get more expensive as your backdrop size increases. Between optimizing your Google Shopping data feed and crafting high-converting Amazon product descriptions, chances are you dont have much time to study the art of photography. By Tata Rossi 23 days ago, Product Photography. You cannot submit a photo larger than 64 megapixels or scale up an photo. Light gray tends not to interfere with the showcasing of the apparel. This seller has the right idea. just head to your local big-box store and you might even score some larger samples for free. but we think theyre worth it. Other light colors can be used for product photography with success, but white provides the cleanest, most crisp background. quickly.
You can make the composition livelier if you add several colorful flowers to it. By arranging stones in various manners, you can play a bit with the scene. so theyll hold up to the test of time.
Powder imprints are a perfect fit for makeup product photography. literally AND metaphorically by incorporating plants and verdant foliage into your product photoshoot backdrops. theyre more durable than paper and arent as reflective. So what is going to be the best background color? Well, youve come to the right spot! If you look at jewelry store websites, youll notice that many of them use black backgrounds to make the jewelry look vibrant and elegant. It means keeping a part of the frame out of focus to make it blurred, thus drawing attention to the foreground. The color of your background has a strong impact on how your image turns out and can really set the mood. There are plenty of free tutorials that will teach you the basics of the editing software of your choosing. This backdrop is very versatile since it can be combined with many food photography props.
Gradients go hand in hand with reflection photography and help to tastefully refine your product images. You cannot add other products or objects to the photo. In other words, youve used a diagram to demonstrate the unique value your product offers to the consumer. they create a depth and texture that cant be replicated by other types of backdrops. youre all in for free.
Camano Island, WA 98282, Privacy Policy Terms of Use LicensingReturns Policy. you can convey that sense of crispness of ice. its kinda like lifestyle photography. minimal up-front investment with massive returns on the creative deliverables! Choosing a white background is a good tip if youre using your product photos beyond social or your website, and its a requirement if youre using these photos for product listings onAmazon. because itll be the recurring theme thatll get you the scroll-stopping product images that you need. After all, if someone sees photos of your productonline and cant easily picture herself using it, why would she buy it? theyre kinda like the ultimate product photo wingman.
In exchange, of course, you have to follow some platform-specific rules when it comes to your product photography. Apparel product photos must be at least 250 x 250 pixels in size. Have you ever stayed up late, half-awake, to write a paper and thought, I can just edit this in the morning. Then, once the morning arrives, you have to start the entire assignment over, because your first draft is so sloppy that its taking more time to edit than it would to just scrap it. matte. ice. freeze your products in it or crush it up and make a bed with it. youll often see jewelry brands use this technique to make the image completely focus on the products. and thats ok! When youre newer to the product photography field, you may still be getting an eye for background colors and how they affect your product image. Try not to use this idea with elegant and exquisite products. listen up beauty brands: you can use plants to emphasize how your organic/vegan/nontoxic products will help your customers get their glow on. Of course, all of this should be considered within the context of your client and the specific product category you are photographing.
To show off her new cake recipe, she used a plain white cake stand, a container of caramel (which is relevant as it is a component of the recipe), and beautiful fresh flowers for a subtle pop of natural color. and wrinkles. this depends on whether or not youll need to invest in additional camera lenses to get the job done. Proin congue erat id tempor condimentum. Some trends that are still quite popular is black on black where a dark product is against a black background or gradient and is shot with some rim light. This is an unspoken rule for clothing photography, as people need to see how the clothes fit, before buying them.
Your object should be placed at a distance of 6 feet from it. theres even a time & place for good ol white backgrounds.
However, there are also a few further tips to keep in mind, such as: Now youre ready to choose your background color to make your product photography stand out and impress your clients! Lets start with product photography lighting. faux marble? you can even get creative and use old newspapers and magazines as your backdrop. According to insights released by Facebook in February 2019, 83% of Instagram users say the platform helps them discover new products and services. still not sure which one is best for your business?
the cost per use will decrease dramatically throughout the years that these backdrops will last. you can go wild - or subtle. This idea may take you several attempts, but the final result is worth the trouble. There are also some trends currently using bright colors that will likely evolve over time, thus aging your image. moderately priced. Its a great idea for those on a budget. Although some people can simply read a couple bullet points and create accurate mental images in their own heads, many others need visual guides to help them absorb information. Since foam boards are available in different colors, you can easily find a suitable option to complement the composition. A white background is the most universally useful background color for product photography for several reasons: In some cases, you may have more success with a different background color. this is one of our favorite types of backdrops because it becomes almost unrecognizable with the right lighting and staging. knowing when to use colored backdrops vs. natural backgrounds is simply a matter of knowing what mood youre trying to set. Sometimes you want to get a little more creative with your product photography, so dont feel like you always need to use a white or solid colored background. While other light colors like pale blue, pink, and yellow can often work well, white is always a great option to ensure your product is the star against a crisp and clean background. A woods backdrop is available in different forms doors, furniture, walls, floor, etc. add a human touch and show off your product in action. You cannot include promotional text, watermarks, or borders. Cosmetics packaging is durable enough to withstand the freezing process.
Something went wrong while submitting the form. leathers and laces will cost more than cotton or polyester blends. Other products and objects are allowed for the sake of demonstrating scale.
there are two primary types of finishes you can get: matte and gloss. It's a win-win-win. If youre only planning on putting your product up on your own site or social media pages, you can experiment a little and see which background color you like best. Using product photography backdrops with geometric patterns is a perfect way to do it. Each plate will grab the attention of different people, thus driving far more clicks than the ad would drive if it only featured one plate in the photo. That way, nothing is left to the (often inaccurate) imagination.
If you have the time to try out some unique product photography background ideas, here are a few suggestions for backdrops: For more info and a deep dive on product photography surfaces, check out our post. Especially if you are using a tool like Photoshop, you will want to learn some foundational knowledge from the pros so that you dont get completely overwhelmed as you attempt to edit your product photographs.
spoiler alert you dont need to invest a lot of money to get great product photos. No stock photos allowed. Its also useful to determine where to place the focus of your piece your product. Bright colors or loud patterns in the background can detract from your product if they are not carefully considered and composed. Matte glass not only creates an attractive background but can also help you play around with the concept of silhouette photography in product photos. Here, the seller zooms in on the mattress and breaks it down into four parts. Does your idea of photography still include the wind-up disposable cameras at summer camp? Another background commonly seen in popular food photography blogs is simple paper. You must submit product photos as TIFF (.tif/.tiff), JPG (.jpg/.jpeg), GIF (.gif), PNG (.png), or BMP (.bmp) files. Using a clean white background ensures your product photo will meet the requirements of almost any site. tile can be heavy and bulky to work with. you read that right: wallpaper and wrapping paper. natural backgrounds set a scene and can help elevate the image to something more aspirational. can be a beast to wrangle. I have been involved in content creation for over 10 years and love helping people develop strategies to grow their business. layering them. Some really cool composites have been made with creative backgrounds where each piece was designed to work with each other. It goes without saying that people wont buy your product unless they understand how it works. A basic diagram is an effective way to clearly identify the individual details of your product and to succinctly explain what each contributes to the product as a whole. large sections are difficult to wrangle and require extra mounting equipment (i.e. wrinkles.
faux wood. any scuffs or spills can easily be cleaned up with a wet rag. Using a tripod will ensure a reduction of blur, which is critical if you want your product photographs to look professional and high-quality. the very things that provide texture and warmth on cold floors can also serve as the perfect photography backdrops: rugs!
I always recommend erring on the side of light when it comes to props: keep them simple, aligned with the color scheme, and relevant to the scene or your product. oriental. theres no end to the creative variations of foam board out there. and what mood your brand is trying to communicate. They are great at adding depth to images and conveying the mood of the product. If you have a fairly large line of products you need to shoot, it might be tempting to just take one or two of each product, then move along. Tripods are essentially stands that stabilize your camera from your shaky hand.
Freeze the motion why dropping the product in liquid, like milk or water. you typically might also have fewer color and pattern options than you might with other backdrops (i.e. they only come in certain sizes and arent very customizable. they set the stage and help your audience envision what their lives would be like once they purchase your product. Not advertising on Google Shopping yet? You can combine natural and artificial lighting while taking images. Using stones as a backdrop, you can create a conceptual photo, drawing a parallel between a high quality of watches and the durability of stones. vinyl backdrops do require a bit more investment than paper backdrops. So lets dive into some simple product photography tips andtechniques that will take you from novice selfie photographer to almost-professional business photographer. It can be baking paper, old newspapers or colorful wrapping paper. No built-in A/B testing feature in Google Ads for Shopping campaigns? This rule teaches you to visualize your canvas as nine equal segments, like the example below.
they come in a variety of colors and patterns/textures to fit your brand story. The photo must be professional and pertinent to the product thats being sold.
you should make sure you get the right sheen. fabric and cloth are also commonly used as photo backdrops. faux hide. and in all sorts of textures and patterns. Shadow photography is best achieved when you have a professional studio lighting kit, but you can also try to realize some creative ideas with natural light. When it comes to Amazon product photography I recommend sticking to the classic approach shooting against the white background. vinyl. theyre one of the most affordable backdrop options out there - which is good because you might need to replace them more often as they age.
gloss can add some nice reflective qualities to your product image - but it can also wash it out if youre not careful.
use them time and time again without having to worry about wrinkles or damage, white backgrounds have become the industry standard, theyre also perfect for makeup product photography, Lorem ipsum dolor sit amet, consectetur adipiscing elit. By giving equal prominence to each of the four plates within the set, they appeal to a relatively wide range of shoppers. Using artificial product photographylighting may seem intimidating, but its necessary for those of you advertising on Amazon and Google Shopping. good. To ensure that even the most visual learners get a complete idea of what your product has to offer, take the time to snap photos of each important detail.
SkylineFBA.com is a participant in several affiliate programs and may be compensated for referring traffic and business to these companies at no additional cost to you. Regardless of what background color you choose to work with, its usually best to avoid using a busy background. For ecommerce businesses, high-quality product photography is a key to sales:93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision. There are two options for product photography lighting: studio lighting and natural lighting.
Sometimes Ill have an idea in my head as to which angle will work well, and Ill be surprised to find that what I expected to chose would be the complete opposite. the list goes on!
theres just something magical about using these textural beauts to capture your images. and even that houseplant that youve managed to keep alive. stone and sand backdrops are easily accessible and budget-friendly.
Make sure to use colors that complement the product. Heres five more actionable product photographytips. If youre unsure which color background to use for a particular product photoshoot, a white background is always a safe bet.
white backgrounds have become the industry standard (thanks largely to Bezos and the Walmart fam). and you might even get a little texture thrown in there too. itll have a scroll-freezing effect no matter which way you go. It is perfect if you need to take images of light jewel items since there will appear a magnificent contrast between these 2 colors in a shot.
When photographing jewelry, black is the ideal color to really set off the diamonds, precious stones, and precious metals. As such, any consumer who previously didnt know what differentiates memory foam mattresses from standard mattresses now understands. what might work for a beauty brand might not work for a fitness apparel brand.
If you take out your shoe inventory at noon when the sun is beating down, you are going to get a lot of glare in your snaps.
its time to zhush things up a little and think outside the (foam board) box with colored and patterned foam board. This is what happens to lazy photographers.
Etiam commodo quis risus at sagittis. these backdrops are easy to manage - as long as your products are smaller in size. play a game of smoke and mirrors with your product images. and even shrubs & trees. Try to shoot your products in contextual backgrounds.
and they can give more depth to your product images. this can be a huge plus if youre using liquids or heavy items for your product images. they become more of a challenge to arrange and contain on a larger scale. plants bring life to your images and can be a clutch move for environmentally-friendly or eco-conscious products. Make the photo stand out more, by using the powder of a contrasting color to the product.
Vinyl backgrounds for food photography have probably become one of the most popular options for such kind of shooting because they are thick and very reliable. Using liquid to create splashes is another tried and tested idea for product photography backdrops. Copyright 2022 Fixthephoto.com | All Rights Reserved. but its another thing entirely to try to bring the beach into your photoshoot space. heck. Im confident you can learn everything you need with these fourteen product photographytips, ideas, and techniques.
opt for hardy or artificial plants to keep em looking as fresh on day four as they were on day one.
Although the general rule is to choose white or light backgrounds in product photography, there are times when a black background would be optimal.
You wouldnt want to risk using a background color that clashes with a clients website colors or isnt consistent with the other product photos on their page.
durable. When shooting your product photographs, try to shoot for the edit. Simply place the prism close to the lens in the area of the frame where you want the effect to appear. you can save money by buying stems or plants in bulk and do the arranging & styling on set. wrinkles. LOCALiQ provides the platform, technology, and services you need to reach your biggest goals. dried florals. Increase average order value, customer satisfaction, and your bottom line. Thank you! there is a virtually endless amount of background possibilities for your product images. youve gotta work fast with ice or have a backup plan if things start to melt a little too quickly. This is important because your prospects have unique personal tastes. maybe your brand is more of a simple subway tile. To make your product shots stunning with main areas professionally highlighted, and common issues fixed, you can use these Lr presets. there are virtually limitless backdrop options - so youre sure to find one that fits your niche perfectly. Plus, 79% of users said they searched for more information after seeing a product or service on Instagram. Using the rule of thirds works with this natural way of viewing an image rather than working against it.. let the pros at soona handle the details of your product shoot and get back to the things that keep your business moving forward. make sure you bring the steamer because all of those little wrinkles will show up in the final image. you can use as a jewelry background. Well, not to brag or anything, but I did receive AP college credit for my dark-room photography skills back in the day. Save my name, email, and website in this browser for the next time I comment. Plus, it will help give you options when it is time to edit, and you wont be left thinking, Should we re-do this one completely?. It is the most universally flattering background color so you can be confident that your product will look crisp, clean and professional. Nowadays, your iPhone already has a built-in, high-quality camera, so you dont even need expensive equipment to get the job done. plus smoke gives this incredible and inimitable ethereal effect that you wont get from any other backdrop. Its difficult to envision yourself using certain products when theyre removed from context. check. If youre not open to shelling out the big bucks for a photo editing course, dont worry! your tone.
probably wouldnt work well for an outdoor shoot in the middle of summer. and playing with different textures. its a good choice if youve got a little wiggle room in the budget. You would also want to avoid any patterns as these can distract attention from the product. foam board). foam board is one of the most affordable backdrop options. All Rights Reserved. Its important that your prospective customers are able to envision themselves using your product. these kinds of backdrops come in a wider variety of options than your standard paper or vinyl backdrops. backdrops range in cost from free ninety-nine up to Kardashian-level investments.
Get ready to improve your reach, results, and ROIfast.
or go bold with an intricately patterned Morrocan mosaic. If you are unsure of what the requirements are, and want your photo to have the broadest applicability, then white is the way to go.
seamless paper backdrops (a.k.a sweeps) are one of the most common choices on the market.
As such, in the pursuit of your goal to drive clicks from interested consumers, its wise for you to show off the range of your products. The best times to do this are early morning and late afternoon when the sun is out, but is not too harsh.
For instance, imagine youre operating a local womens boutique.
Natural lighting can work really well for product photographs featuring edible items, people, and clothing, and these natural looking photos can work well in social media contexts, like Instagram.
natural backdrops like stone and sand can provide grit and depth to your product photos. I recommend using a circular polarizer to eliminate that issue. You can either choose the color that complements your product or try monochromatic product photography that revolves around a single hue. Remember, the main focus of each product photograph should be the product. its time that you considered less conventional backdrop options like stone and sand. Taking multiple shots from a variety of angles will show your customers exactly what your product looks like. decorative tile can be your products best friend. picking a backdrop can feel like an overwhelming challenge. got an ice maker in your freezer?
Crumple it to get a feeling of dimension and attach it to the background. The monochromatic color scheme and simple background really highlight the product can you create something similar with your own products? all you need is the right lens to make sure you set your f-stop correctly. perfect for ads + social media + product pages. the bokeh technique is great for when you dont want to put much effort into getting your background prepped and ready. Most shooters like such backdrops, because you just need a wet rag to clean them, which takes no more than several seconds. rugs. one cool thing about these types of backdrops is that you can find a wallpaper or wrapping paper backdrop that fits your budget. Oops! In fact, there are some sites, such as Amazon, which require that the product only be photographed on a plain white background. Paper sweeps can help add interest to otherwise plain images of jewelry. Most introductory photo classes, as well as many art classes, teach the rule of thirds, because it is a powerful tool. slight damages and imperfections might appear as soon as the first use. think: ice. Find out if you're making costly mistakesand how to fix them. do you want your product to be the star of the show?
It is always helpful to look to others for inspiration. Your submission has been received! heres what you should consider when youre weighing your product photography background options: how do you know what color is best for your product? and it doesnt take much to maintain them or transport them to a new location. Tripods might sound like a nerdy, unnecessary piece of technical equipment, but they make a huge difference in the clarity and quality of your product photography.
Mind, that cellophane can cause glare and visible flash reflection. it ultimately comes down to your brand and your products. Some types of products may do better with a background other than white, such as fashion or jewelry. or you can splurge on custom-molded ice. paper backdrops are great for entry-level and one-time projects. can damage or tear easily. it all comes together to help tell your brand story. Nunc auctor at leo a feugiat. You can either place a foam board behind the object or use it as a surface for flat-lay photography. Another unique idea for product photography backdrops is to freeze an object in ice and position broken ice blocks as the backdrop. it also works better for a smaller product scale. solid color? grab a fog machine and let er rip in your shoot space for that magically mysterious effect. With that said, props can be welcome and help brighten the photograph for your viewers. satin.
You cant ask a product photo for much more than that.
Providing these photos gives your prospects a much better idea of what it is your selling, thus making it more likely that theyll buy.
Fashion is frequently photographed with a gray background.
betcha didnt see this one coming. here are 12 of our favorite creative background ideas for your product photography shoot. this might not be the ideal backdrop for you if you plan on moving it around from shoot to shoot.
You can try any other patterns, depending on your creative vision. The product that youre photographing, the purpose of the photo, and the platform on which youre advertising it will help you decide which setup to go for. If your boss has requested some high-quality product photographs to promote your business or to use in online advertising, do not break out in a panicked sweat! select one of our packs for an easy all-in-one photo shoot tailored to you. This will also eliminate a lot of revision requests, should you have provided only creative photos. dont be afraid to get creative with it. However, this is not going to help with shooting for the edit (as discussed in tip #3!). Many of you sell several products within the same product category. For example, if the target audience of the product is ladies, using delicately folded silk or lace will help highlight the jewelry in the best way, while leather is more suited for the male customers.
Across all the consumers who search for dinner plates, very few have the exact same idea of the plate theyre looking for.
You can experiment with other colors if you have the time and desire to, but its best to stick with very light-colored backgrounds if you stray from plain white. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[468,60],'skylinefba_com-large-leaderboard-2','ezslot_6',123,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-skylinefba_com-large-leaderboard-2-0')};Most product-only images use a solid white background, and website designers know this and design around it. On the other hand, if you are able to photograph your products outside, do it! the key to picking the best one for you is to know your audience. go green! This will work great to accentuate the fresh smell of a fragrance. know your audience and your tone. these natural elements are versatile and easy to handle - which makes them perfect for your next product shoot. the bokeh background technique is a fancy way of blurring out the background to make it less of a focal point. While editing should be minimal in most cases, its still a necessary skill to have in your product photography handbook. The more scratches and stains they have, the more atmospheric and meaningful pictures you can take. Get inspired by the product photography ideas below to create your own irresistible product images. Using a white background for product photography ensures that your product remains the star of the photo. This is done by separating your subject from the background enough so that light does not hit the background, so only your subject is lit. if youve already got the rugs you need - great! And they are not necessarily expensive or difficult to use! but it should last you a lifetime. Tile backdrops are excellent for tabletop photography, and they are available in different colors, shapes, sizes, and textures, so you can find something suitable to match your product. or you can get creative with your backgrounds and use them to accentuate and emphasize your products best qualities. The beauty of product photography is that you have the ability to take several shots and then strategically chose the best one. check. When photographing something like food, the worst thing you can do is put your prop against a patterned, busy background. Use smoke to imitate clouds to add an ethereal look to your shots. but it can get more expensive as your backdrop size increases. Between optimizing your Google Shopping data feed and crafting high-converting Amazon product descriptions, chances are you dont have much time to study the art of photography. By Tata Rossi 23 days ago, Product Photography. You cannot submit a photo larger than 64 megapixels or scale up an photo. Light gray tends not to interfere with the showcasing of the apparel. This seller has the right idea. just head to your local big-box store and you might even score some larger samples for free. but we think theyre worth it. Other light colors can be used for product photography with success, but white provides the cleanest, most crisp background. quickly.
You can make the composition livelier if you add several colorful flowers to it. By arranging stones in various manners, you can play a bit with the scene. so theyll hold up to the test of time.
Powder imprints are a perfect fit for makeup product photography. literally AND metaphorically by incorporating plants and verdant foliage into your product photoshoot backdrops. theyre more durable than paper and arent as reflective. So what is going to be the best background color? Well, youve come to the right spot! If you look at jewelry store websites, youll notice that many of them use black backgrounds to make the jewelry look vibrant and elegant. It means keeping a part of the frame out of focus to make it blurred, thus drawing attention to the foreground. The color of your background has a strong impact on how your image turns out and can really set the mood. There are plenty of free tutorials that will teach you the basics of the editing software of your choosing. This backdrop is very versatile since it can be combined with many food photography props.
Gradients go hand in hand with reflection photography and help to tastefully refine your product images. You cannot add other products or objects to the photo. In other words, youve used a diagram to demonstrate the unique value your product offers to the consumer. they create a depth and texture that cant be replicated by other types of backdrops. youre all in for free.
Camano Island, WA 98282, Privacy Policy Terms of Use LicensingReturns Policy. you can convey that sense of crispness of ice. its kinda like lifestyle photography. minimal up-front investment with massive returns on the creative deliverables! Choosing a white background is a good tip if youre using your product photos beyond social or your website, and its a requirement if youre using these photos for product listings onAmazon. because itll be the recurring theme thatll get you the scroll-stopping product images that you need. After all, if someone sees photos of your productonline and cant easily picture herself using it, why would she buy it? theyre kinda like the ultimate product photo wingman.
In exchange, of course, you have to follow some platform-specific rules when it comes to your product photography. Apparel product photos must be at least 250 x 250 pixels in size. Have you ever stayed up late, half-awake, to write a paper and thought, I can just edit this in the morning. Then, once the morning arrives, you have to start the entire assignment over, because your first draft is so sloppy that its taking more time to edit than it would to just scrap it. matte. ice. freeze your products in it or crush it up and make a bed with it. youll often see jewelry brands use this technique to make the image completely focus on the products. and thats ok! When youre newer to the product photography field, you may still be getting an eye for background colors and how they affect your product image. Try not to use this idea with elegant and exquisite products. listen up beauty brands: you can use plants to emphasize how your organic/vegan/nontoxic products will help your customers get their glow on. Of course, all of this should be considered within the context of your client and the specific product category you are photographing.
To show off her new cake recipe, she used a plain white cake stand, a container of caramel (which is relevant as it is a component of the recipe), and beautiful fresh flowers for a subtle pop of natural color. and wrinkles. this depends on whether or not youll need to invest in additional camera lenses to get the job done. Proin congue erat id tempor condimentum. Some trends that are still quite popular is black on black where a dark product is against a black background or gradient and is shot with some rim light. This is an unspoken rule for clothing photography, as people need to see how the clothes fit, before buying them.
Your object should be placed at a distance of 6 feet from it. theres even a time & place for good ol white backgrounds.
However, there are also a few further tips to keep in mind, such as: Now youre ready to choose your background color to make your product photography stand out and impress your clients! Lets start with product photography lighting. faux marble? you can even get creative and use old newspapers and magazines as your backdrop. According to insights released by Facebook in February 2019, 83% of Instagram users say the platform helps them discover new products and services. still not sure which one is best for your business?
the cost per use will decrease dramatically throughout the years that these backdrops will last. you can go wild - or subtle. This idea may take you several attempts, but the final result is worth the trouble. There are also some trends currently using bright colors that will likely evolve over time, thus aging your image. moderately priced. Its a great idea for those on a budget. Although some people can simply read a couple bullet points and create accurate mental images in their own heads, many others need visual guides to help them absorb information. Since foam boards are available in different colors, you can easily find a suitable option to complement the composition. A white background is the most universally useful background color for product photography for several reasons: In some cases, you may have more success with a different background color. this is one of our favorite types of backdrops because it becomes almost unrecognizable with the right lighting and staging. knowing when to use colored backdrops vs. natural backgrounds is simply a matter of knowing what mood youre trying to set. Sometimes you want to get a little more creative with your product photography, so dont feel like you always need to use a white or solid colored background. While other light colors like pale blue, pink, and yellow can often work well, white is always a great option to ensure your product is the star against a crisp and clean background. A woods backdrop is available in different forms doors, furniture, walls, floor, etc. add a human touch and show off your product in action. You cannot include promotional text, watermarks, or borders. Cosmetics packaging is durable enough to withstand the freezing process.
Something went wrong while submitting the form. leathers and laces will cost more than cotton or polyester blends. Other products and objects are allowed for the sake of demonstrating scale.
there are two primary types of finishes you can get: matte and gloss. It's a win-win-win. If youre only planning on putting your product up on your own site or social media pages, you can experiment a little and see which background color you like best. Using product photography backdrops with geometric patterns is a perfect way to do it. Each plate will grab the attention of different people, thus driving far more clicks than the ad would drive if it only featured one plate in the photo. That way, nothing is left to the (often inaccurate) imagination.
If you have the time to try out some unique product photography background ideas, here are a few suggestions for backdrops: For more info and a deep dive on product photography surfaces, check out our post. Especially if you are using a tool like Photoshop, you will want to learn some foundational knowledge from the pros so that you dont get completely overwhelmed as you attempt to edit your product photographs.
spoiler alert you dont need to invest a lot of money to get great product photos. No stock photos allowed. Its also useful to determine where to place the focus of your piece your product. Bright colors or loud patterns in the background can detract from your product if they are not carefully considered and composed. Matte glass not only creates an attractive background but can also help you play around with the concept of silhouette photography in product photos. Here, the seller zooms in on the mattress and breaks it down into four parts. Does your idea of photography still include the wind-up disposable cameras at summer camp? Another background commonly seen in popular food photography blogs is simple paper. You must submit product photos as TIFF (.tif/.tiff), JPG (.jpg/.jpeg), GIF (.gif), PNG (.png), or BMP (.bmp) files. Using a clean white background ensures your product photo will meet the requirements of almost any site. tile can be heavy and bulky to work with. you read that right: wallpaper and wrapping paper. natural backgrounds set a scene and can help elevate the image to something more aspirational. can be a beast to wrangle. I have been involved in content creation for over 10 years and love helping people develop strategies to grow their business. layering them. Some really cool composites have been made with creative backgrounds where each piece was designed to work with each other. It goes without saying that people wont buy your product unless they understand how it works. A basic diagram is an effective way to clearly identify the individual details of your product and to succinctly explain what each contributes to the product as a whole. large sections are difficult to wrangle and require extra mounting equipment (i.e. wrinkles.
faux wood. any scuffs or spills can easily be cleaned up with a wet rag. Using a tripod will ensure a reduction of blur, which is critical if you want your product photographs to look professional and high-quality. the very things that provide texture and warmth on cold floors can also serve as the perfect photography backdrops: rugs!
I always recommend erring on the side of light when it comes to props: keep them simple, aligned with the color scheme, and relevant to the scene or your product. oriental. theres no end to the creative variations of foam board out there. and what mood your brand is trying to communicate. They are great at adding depth to images and conveying the mood of the product. If you have a fairly large line of products you need to shoot, it might be tempting to just take one or two of each product, then move along. Tripods are essentially stands that stabilize your camera from your shaky hand.
Freeze the motion why dropping the product in liquid, like milk or water. you typically might also have fewer color and pattern options than you might with other backdrops (i.e. they only come in certain sizes and arent very customizable. they set the stage and help your audience envision what their lives would be like once they purchase your product. Not advertising on Google Shopping yet? You can combine natural and artificial lighting while taking images. Using stones as a backdrop, you can create a conceptual photo, drawing a parallel between a high quality of watches and the durability of stones. vinyl backdrops do require a bit more investment than paper backdrops. So lets dive into some simple product photography tips andtechniques that will take you from novice selfie photographer to almost-professional business photographer. It can be baking paper, old newspapers or colorful wrapping paper. No built-in A/B testing feature in Google Ads for Shopping campaigns? This rule teaches you to visualize your canvas as nine equal segments, like the example below.
they come in a variety of colors and patterns/textures to fit your brand story. The photo must be professional and pertinent to the product thats being sold.
you should make sure you get the right sheen. fabric and cloth are also commonly used as photo backdrops. faux hide. and in all sorts of textures and patterns. Shadow photography is best achieved when you have a professional studio lighting kit, but you can also try to realize some creative ideas with natural light. When it comes to Amazon product photography I recommend sticking to the classic approach shooting against the white background. vinyl. theyre one of the most affordable backdrop options out there - which is good because you might need to replace them more often as they age.
gloss can add some nice reflective qualities to your product image - but it can also wash it out if youre not careful.
use them time and time again without having to worry about wrinkles or damage, white backgrounds have become the industry standard, theyre also perfect for makeup product photography, Lorem ipsum dolor sit amet, consectetur adipiscing elit. By giving equal prominence to each of the four plates within the set, they appeal to a relatively wide range of shoppers. Using artificial product photographylighting may seem intimidating, but its necessary for those of you advertising on Amazon and Google Shopping. good. To ensure that even the most visual learners get a complete idea of what your product has to offer, take the time to snap photos of each important detail.
SkylineFBA.com is a participant in several affiliate programs and may be compensated for referring traffic and business to these companies at no additional cost to you. Regardless of what background color you choose to work with, its usually best to avoid using a busy background. For ecommerce businesses, high-quality product photography is a key to sales:93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision. There are two options for product photography lighting: studio lighting and natural lighting.
Sometimes Ill have an idea in my head as to which angle will work well, and Ill be surprised to find that what I expected to chose would be the complete opposite. the list goes on!
theres just something magical about using these textural beauts to capture your images. and even that houseplant that youve managed to keep alive. stone and sand backdrops are easily accessible and budget-friendly.
Make sure to use colors that complement the product. Heres five more actionable product photographytips. If youre unsure which color background to use for a particular product photoshoot, a white background is always a safe bet.
white backgrounds have become the industry standard (thanks largely to Bezos and the Walmart fam). and you might even get a little texture thrown in there too. itll have a scroll-freezing effect no matter which way you go. It is perfect if you need to take images of light jewel items since there will appear a magnificent contrast between these 2 colors in a shot.
When photographing jewelry, black is the ideal color to really set off the diamonds, precious stones, and precious metals. As such, any consumer who previously didnt know what differentiates memory foam mattresses from standard mattresses now understands. what might work for a beauty brand might not work for a fitness apparel brand.
If you take out your shoe inventory at noon when the sun is beating down, you are going to get a lot of glare in your snaps.
its time to zhush things up a little and think outside the (foam board) box with colored and patterned foam board. This is what happens to lazy photographers.
Etiam commodo quis risus at sagittis. these backdrops are easy to manage - as long as your products are smaller in size. play a game of smoke and mirrors with your product images. and even shrubs & trees. Try to shoot your products in contextual backgrounds.
and they can give more depth to your product images. this can be a huge plus if youre using liquids or heavy items for your product images. they become more of a challenge to arrange and contain on a larger scale. plants bring life to your images and can be a clutch move for environmentally-friendly or eco-conscious products. Make the photo stand out more, by using the powder of a contrasting color to the product.
Vinyl backgrounds for food photography have probably become one of the most popular options for such kind of shooting because they are thick and very reliable. Using liquid to create splashes is another tried and tested idea for product photography backdrops. Copyright 2022 Fixthephoto.com | All Rights Reserved. but its another thing entirely to try to bring the beach into your photoshoot space. heck. Im confident you can learn everything you need with these fourteen product photographytips, ideas, and techniques.
opt for hardy or artificial plants to keep em looking as fresh on day four as they were on day one.
Although the general rule is to choose white or light backgrounds in product photography, there are times when a black background would be optimal.
You wouldnt want to risk using a background color that clashes with a clients website colors or isnt consistent with the other product photos on their page.
durable. When shooting your product photographs, try to shoot for the edit. Simply place the prism close to the lens in the area of the frame where you want the effect to appear. you can save money by buying stems or plants in bulk and do the arranging & styling on set. wrinkles. LOCALiQ provides the platform, technology, and services you need to reach your biggest goals. dried florals. Increase average order value, customer satisfaction, and your bottom line. Thank you! there is a virtually endless amount of background possibilities for your product images. youve gotta work fast with ice or have a backup plan if things start to melt a little too quickly. This is important because your prospects have unique personal tastes. maybe your brand is more of a simple subway tile. To make your product shots stunning with main areas professionally highlighted, and common issues fixed, you can use these Lr presets. there are virtually limitless backdrop options - so youre sure to find one that fits your niche perfectly. Plus, 79% of users said they searched for more information after seeing a product or service on Instagram. Using the rule of thirds works with this natural way of viewing an image rather than working against it.. let the pros at soona handle the details of your product shoot and get back to the things that keep your business moving forward. make sure you bring the steamer because all of those little wrinkles will show up in the final image. you can use as a jewelry background. Well, not to brag or anything, but I did receive AP college credit for my dark-room photography skills back in the day. Save my name, email, and website in this browser for the next time I comment. Plus, it will help give you options when it is time to edit, and you wont be left thinking, Should we re-do this one completely?. It is the most universally flattering background color so you can be confident that your product will look crisp, clean and professional. Nowadays, your iPhone already has a built-in, high-quality camera, so you dont even need expensive equipment to get the job done. plus smoke gives this incredible and inimitable ethereal effect that you wont get from any other backdrop. Its difficult to envision yourself using certain products when theyre removed from context. check. If youre not open to shelling out the big bucks for a photo editing course, dont worry! your tone.
probably wouldnt work well for an outdoor shoot in the middle of summer. and playing with different textures. its a good choice if youve got a little wiggle room in the budget. You would also want to avoid any patterns as these can distract attention from the product. foam board). foam board is one of the most affordable backdrop options. All Rights Reserved. Its important that your prospective customers are able to envision themselves using your product. these kinds of backdrops come in a wider variety of options than your standard paper or vinyl backdrops. backdrops range in cost from free ninety-nine up to Kardashian-level investments.
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or go bold with an intricately patterned Morrocan mosaic. If you are unsure of what the requirements are, and want your photo to have the broadest applicability, then white is the way to go.
seamless paper backdrops (a.k.a sweeps) are one of the most common choices on the market.
As such, in the pursuit of your goal to drive clicks from interested consumers, its wise for you to show off the range of your products. The best times to do this are early morning and late afternoon when the sun is out, but is not too harsh.
For instance, imagine youre operating a local womens boutique.
Natural lighting can work really well for product photographs featuring edible items, people, and clothing, and these natural looking photos can work well in social media contexts, like Instagram.