and product sunsetting. Rafael is a graduate of Syracuse University with a BA in economics; he's also a graduate of Stanford's one year business program -LEAD. at 12:00 AM, February 15 And youll learn from the top marketing and product management minds in the world. The program culminates with a capstone project, bringing together all of the key concepts from the program. The Professional Certificate in Product Management program harnesses the best practices, frameworks, and hard and soft skills to be a successful product manager, whether participants are already working in this field or switching from an adjacent field. Understand the economics of a SaaS business (CLV, CAC, MRR, MRR Expansion, Churn); learn about analyses such as Net Present Value (NPV), Internal Rate of Return (IRR), and Product Profitability; and explore approaches to product pricing. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor or by calling +315-538-6867. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. Module 6: Financial Analysis for Product Managers. Mohanbir Sawhney
In this era of dramatic social and economic change, nonprofit leaders are being challenged as never before and the need for leadership development has never been greater. The first week is an orientation module only, there is no teaching, and it is recorded. Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta, and a Bachelors degree in Electrical Engineering from the Indian Institute of Technology, Delhi. Module 7: UI/UX Design for Product Managers. She loves to travel and considers herself a citizen of the world. Master the end-to-end process of discovering, designing, developing, delivering, and managing products. The certificate will not only give you a broad perspective of the role but will also dig deep into many of the skills that will help you stand out to employers. Learn the principles of agile development and use these principles to influence a team over whom you have no direct authority, such as an engineering team. How much time is allocated to complete assignments? The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. Kellogg program leaders will review assignments, discussions and exercises to determine participants understanding of the material. at 12:00 AM, End: Accessibility. ), principles of Scrum/Agile team structures, Scaled Agile Framework (SAFe 5.0) and transitioning to Agile. at 12:00 AM, End: Link business strategy to product development, product roadmaps and types of roadmaps, roadmapping tools, and product portfolio management. at 12:00 AM, January 10 Yes, participants can create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders and teaching assistants.
The Professional Certificate in Product Management provides a launchpad for advancing your career in product management. January 10 She has worked with countless companies and organizations to set strong strategies for growth and specializes in B2B SaaS. This digital certificate can be shared with colleagues and posted on LinkedIn. Yet, in the high-demand field of product management, there are fewer women than men in product roles compared with the numbers from two decades ago when the gender balance neared 5050. This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent weeks topic. Learn the skills that will deliver the most commercial impact for employers. . Receive an overview of internal and external communication, discover the fundamentals of storytelling, learn to give effective product presentations and demos. All live sessions are recorded for later viewing. Discover the development process for services as well as B2B vs. B2C business models. You can contact us at kellogg@emeritus.org or schedule a call with an advisor. In this program, you learn a cradle-to-grave approach for managing and optimizing the life of a product or service. Learn how to define and find product opportunities, Jobs-to-be-Done (JTBD) Framework and assessing opportunities using the Real/Win/Worth Framework. (NOTE: A small additional fee may be required for some of these certifications. Professor Sawhneys clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonalds, Microsoft, Nissan Motor Corporation, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. Who is Emeritus and what is their relationship with Kellogg Executive Education? Could a learner choose to opt out of some topics? Address the definition and creation of the "whole offer" the Make, Buy, or Ally decisions. Yes, participants can create a profile, connect and collaborate with peers and interact with academic/industry experts such as program leaders and teaching assistants. Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments. Discover how a company might grow product sales ethnography, customer experience mapping, customer advisory boards, product telemetry, human factors research, etc. Additionally, understand why products matter; the product vision, mission and strategy; problems versus products; and managing products as a business. Learners can expect to dedicate 4-6 hours per week to watch videos, complete assignments and participate in discussions. Learn about the scalability of products versus services. Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution? Gain experience in product management tools and methodologies including project management, A/B testing (Optimizely), and analytics (Google Analytics). Previous participants come from a wide range of industries that include: Module 1: Introduction to Product Management, Module 2: Customer Insights for Product Innovation, Module 3: Analyzing Product Opportunities, Module 4: Product Discovery and Requirements Definition, Module 6: Financial Analysis for Product Managers, Module 7: UI/UX design for Product Managers, Module 9: Product Planning and Roadmapping, Module 12: Business Communication for Product Managers, Module 13: Managing the Partner Ecosystem, Module 14: Managing Product Evolution and Growth, Module 16: Data Science and Analytics for Project Managers, Module 17: Machine Learning and Data Tools, Module 18: Managing Stakeholder Relationships, Module 19: Product Management for Services Organizations, Mohanbir Sawhney Your learning experience will consist of tools and frameworks delivered via video lectures, real-world examples, case study scenarios, and downloadable content. Does the program offer community engagement for learners?
McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation, Steven Benario By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kelloggs standard of quality. Specifically, address the relationship between the product manager and the engineering team, outbound relationships (sales organizations and customers), and finally, executive leadership. Kelloggs MBA program has consistently been ranked Executives with strategy functions, but also those from marketing, sales, finance, operations; consultants, Business managers and leaders who are materially involved at any point in a product's lifecycle, Those who may be directly responsible for product or portfolio strategy, or who play a more indirect role such as in sales, marketing, operations, finance, or R&D, Professionals at companies who are focused on using technology as a competitive differentiator, even if your vertical market isn't 'tech', Professionals wanting to take on a more formal product management role, Develop a strategic mindset that anchors product strategy as the pathway to growth, Manage partner ecosystems and learn how to create win-win partnerships, Analyze new product opportunities to arrive at go or no-go conclusions efficiently, Develop a go-to-market strategy using the 7-Elements Framework, Create buyer personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management, Learn from real-world custom case studies and examples based on the facultys own consulting experience with top tech firms such as Microsoft, AT&T, Salesforce.com and Facebook, Product strategy in professional services companies, Principles of agile development and scrum, Understanding personas, positioning, and messaging, Develop and execute the go-to-market plan, Defining, evolving, and creating the 'whole offer', Designing partnerships for different company sizes, Increasing share of wallet, share of market, and size of market, Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone), The latest version of your preferred browser to access our learning platform (Chrome and Firefox are preferred for accessing Canvas), Microsoft Office and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts, Additional software and resources may be required for certain programs this will be communicated upon registration and/or at the beginning of the program, PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery. Manage strategic partnerships and strategies for ecosystem development and growth. ),
Learners can expect to dedicate 15-20 hours per week to watch videos, complete assignments and participate in discussions. Module 3: Analyzing Product Opportunities. Learn to develop a strategic mindset that anchors product strategy as the pathway to growth. Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
In this program, you will develop an aptitude for the end-to-end process of discovering, designing, developing, delivering, and managing products. - Design Lead, IDEO; former Director of Product Strategy, Automatic; Google (various roles). Special pricing is available for groups. Module 19: Product Management for Services Companies. at 12:00 AM, End:
Module 9: Product Planning and Roadmapping. This certificate does not count as credit toward a degree. Learn the definitions and fundamentals of analytics and AI/ML along with AI/ML platforms, tools and types of analytics descriptive, predictive and prescriptive. This program's women-only cohort from Kellogg was created to help further these goals. Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact. Learn the strategic thinking and tactical implementation skills needed to become a professional product manager. Are any of the sessions delivered in real time (live)? Professional Certificate in Product Management. What methods will be used for grading and evaluations? at 12:00 AM, October 25 Weve sent you an email with enrollment next steps. ), Scrum/Agile team structures, and Scaled Agile Framework (SAFe 5.0), and learn about transitioning to Agile. Build product management skills that get you noticedin 6 months, online, 6 months, online Build on the strengths of your existing strategies and tactics to drive new growth. What are the requirements for accessing the program?
Learn how to define and find product opportunities, Jobs-to-Be-Done (JTBD) framework, and assessing opportunities using the Real-Win-Worth It (R-W-W) framework. Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation. Professor Sawhneys research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. Reach out to the program leader to discuss any challenges you may have in completing assignments.
Right now, Tami is focusing on coaching up and coming product leaders, teaching courses in management and strategy, and writing a children's book called "What do Product Managers Do?". Understand how Python can be used to read, filter, combine and aggregate data in order to communicate efficiently with your data science team. Learn the fundamentals of UX, conceptual, interaction, and virtual design, and the design sprint. Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution?
at 12:00 AM, October 20 Immediate repayment, interest-only repayment, and deferred payment options available. Learn what you need to succeed in this role and what makes an outstanding product manager. Accelerate your growth: build an outcome-based partnership between Kellogg and your organization. Link business strategy to product development using roadmaps and product portfolio management, and learn how to use roadmapping tools. Learners can expect to dedicate 15-20 hours per week to watch videos, complete assignments and participate in discussions. He's now a Director of Product at Vimeo -the world's leading video platform for businesses, where he partly oversees video tools for enterprises. Receive an overview of internal and external communication, discover the fundamentals of storytelling, and learn to give effective product presentations and demos. Module 17: Overview of Data Analytics Tools for Product Managers.
a product manager, Define the elements of the whole offer and perform a gap analysis, Analyze the whole offer of an organization to improve it, Describe how to design and manage partnerships effectively, Use the key lessons from this program to create a strategic roadmap for a business, Discuss the effectiveness of growth hacking techniques, select the correct strategy to drive revenue growth, Define key terms related to product evolution and growth, Develop and refine growth-hacking skills and strategies, Describe best practices in growth hacking, Identify effective A/B tests, challenges in A/B testing, and scale, Differentiate between the model evaluation metrics, Identify the types of bias and examples of each, Complete the Google Analytics certification, Understand the methodologies and concepts of AI and ML, Design a data strategy and testing plan to improve business outcomes, Become familiar with AI/ML platforms and tools, Learn the required skills to lead a product team, Articulate how to lead effectively without authority, Learn how to manage conflict and remote teams, Determine the scalability of products versus services, Learn about the development process for services and how it differs from that for products, Differentiate between B2B and B2C business models, Create a product management plan for developing a product and taking it to market, Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone), The latest version of your preferred browser to access our learning platform (Chrome and Firefox are preferred for accessing Canvas), Microsoft Office and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts, Additional software and resources may be required for certain programs this will be communicated upon registration and/or at the beginning of the program. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Changes in technical requirements for product managers in recent years have led to qualified women product managers being less likely to seek product management roles. And every person who touches a product inside of an organization directly contributes to its success or failure.
or get US$500 off with a referral, Explore financing options available for this program. Modules are opened at the beginning of each week and have quizzes/assessments at the modules conclusion. #1 in marketing by U.S. News & World Report. at 12:00 AM, Accepting registrations through September 6, September 7 These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. Executive Education offers only non-degree programs and participants who meet the requirements receive a certificate of completion at the end of the program. His global experience has given him a unique and open perspective in business working in developed and underdeveloped regions. This certificate does not count as credit toward a degree. at 12:00 AM, Accepting registrations through October 19, August 30 Start: Learn about creating the Discovery Hypothesis, Product/Market Fit, MVP Framework; user stories, epics and themes; and address the Agile requirements document. Module 2: Customer Insights for Product Innovation. at 12:00 AM, Accepting registrations through August 29, Start: Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. Your learning experience will consist of frameworks delivered via video lectures, live webinars, real world examples and case studies, application of frameworks through weekly activities, customized assignments and quizzes, discussion boards, and faculty engagement. This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent weeks topic. Based on the information you provided, your team is eligible for a special discount, for Professional Certificate in Product Management starting on Module 4: Product Discovery and Requirements Definition. (PLEASE NOTE: We do not provide reports of assessments, or transcripts, since this is a non-degree program.). Start: Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google, Automattic and Oliver Wyman. and demand expansion. Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape. The program consists of 20 modules delivered over five months online. September 7
Discover the importance of prototyping, rapid prototyping, types of prototypes (Alpha, Beta, Pilot), types of prototype artifacts, wireframing, 3D printing and best practices in prototyping. By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from Kellogg & Emeritus about this program and other relevant programs. View the program page in Simplified Chinese and view the program page in Spanish. Learn about the nature, sources, and tools of February 15 Module 1: Introduction to Product Management. product-launch planning.
Module 3 Discovery and Requirements Definition, Apply the discovery hypothesis framework, create user stories, and build a wireframe to outline an opportunity to deliver an urban mobility solution for school kids.
Through his career, he has developed a specialty in leading machine learning and artificial intelligence products. Go-to-Market strategy (GTM), elements of GTM She has approached her career with the same explorer mentality, with nearly 15 years of experience in roles ranging from management consulting to private equity, partnerships and now design. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. The program consists of 20 modules delivered over 6 months online. Discover the development process for services and how it differs from that of products. Professional Certificate in Product Management: Women's Cohort - 6 months, online. In fact, organizations with the greatest gender diversity were 48 percent more likely to outperform organizations with the least gender diversity, according to a 2020 study by McKinsey. Explore the principles of Agile development, Agile methodologies (Scrum, Kanban, etc. Research in gender equity has shown that gender-diverse organizations achieve better outcomes overall. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kelloggs standard of quality. October 25
Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape. 15-20 hours per week, US$6,950 Learn how to create a discovery hypothesis, measure product-market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document. Learn how to manage different relationships as a product manager. The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. Learn why its critical to have a product strategy, and how it may vary in different types of organizations. - Senior Product Manager, Expanse; Digital Product Educator; former Product Coach, Electronic Arts, Tami Reiss
In reality, women have historically excelled in product roles, and returning gender parity to the field will further elevate the profession and its growing influence and enhance diversity in tech overall. Does the program offer community engagement for learners? In this final module, you will complete and submit the capstone project. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate. In this final module, you will complete and submit the capstone project: creating a product management plan for developing a product and taking it to market. Are any of the sessions delivered in real time (live)? 
