Improvado automates the annoying parts of data management. You really dont see a lot of movement on a weekly and often a monthly basis. 
While we all do it, many of us dont fully understand what we should be reporting on and how to do it effectively thats why we created this guide. Get full access to Supermetrics with a 14-day free trial. Dashboards are continually refreshed to provide you with the most up-to-date information, and they are visually appealing. With Supermetrics you can also select from a variety of pre-made templates in our template gallery, eliminating the need to create reports from scratch. Just like reporting tools, you have many options for automated marketing templates. While your metrics may be similar, each channel source report can be slightly different. Social Media is an important component to any digital marketing strategy with its own KPIs that should be included in a monthly marketing report. Include a web traffic report showing traffic from social channels to highlight how social media can generate new leads. The point with this type of report isnt to delve into the details though; its important that you keep this as a real overview. For one, you need to put together a strategy for using your data. Take full control of all your marketing data. For most marketers, Google Data Studio is a great alternative to standard paid reporting tools. Cofounder at Growth Marketing Pro President at BAMF (SF) Growth Marketing at RealtyShares. Display advertising campaign marketing report template, advertising campaign marketing report template, over 30 built-in marketing tools integrated, Make the Most of the Rolling Dashboard Type. Monthly marketing reports are crucial for any business's success. Paid Channel Mix Template: With this template, you can quickly see how your paid search efforts are performing across all your PPC channels Facebook Ads, Twitter Ads, Bing Ads and Google Ads in a single place. With these tools you can also create marketing dashboards to easily display information about how your campaigns are performing. Revisit goals you set each month to check on progress. Check out our open positions and apply today. Basically, the point is to show the amount of traffic your organic efforts brings in, the type of traffic, and what this traffic means for your general bottom line. In the past, it would take hours if not days to get through all your marketing reports for all the different teams that needed to see them. Check out brand new episodes of our podcast, the Marketing Analytics Show. If youre responsible for running the campaigns or you work on a small team, then you should get and share these metrics on a daily basis. Show comparisons of this months work against the last month, the past six months, or year. 
This is where a section that explains your current marketing strategy can be incredibly helpful. Where should we focus our efforts and our budgets? The more streamlined your reports are, the easier it is for you to generate a large number of them. It easily lets youimport data from all your different channels (like Facebook, Google, Bing, Yahoo, LinkedIn and more) into a single report and expedite the reporting process. However, although daily or weekly perusal is useful, the general rule of thumb for regular marketing reports is to create them on a monthly basis. What is the current scope of the project? Honestly, a report can look nearly any way and whats most important to you and your team might not be whats important to another.
Expand your analytics capabilities with a team of professionals that will make sense out of your data. While there is a learning curve, you can quickly overcome it either by trial and error, or by using one of the many free Google tools. We use cookies to ensure that we give you the best experience on our website. The outliers for all of these is SEO. They require you to manually input the data if you dont have an automated way of doing it, but you can customize the look of the spreadsheets to fit your needs, and you can even add some visualization with charts and graphs. The following templates will provide you with a solid frame on which to build. Part of the SEO section should be dedicated to search rankings for various keywords. Connect your marketing tools, choose the template you need, and BOOM, youve got a marketing report, ready to share, discuss, and act on!
Display advertising is the internets version of the billboard. Plus, you shouldnt have. For technical details of our products and connectors, check out our docs. This is where marketing reporting comes in. A tactical guide for marketing & analytics leaders, Empower your marketing analytics with powerful guides and templates. Depending on the business you or your client are in, you might not need to use every one of these marketing report templates on a regular basis. As just mentioned, you want to be recording metrics for PPC on a weekly basis, but you may not always need to send these to clients. The SEO section should include tables that display information like new backlinks or a site audit that shows the progress on the website. The major selling point of this one is that its free. For creating reports, most people tend to use spreadsheet-based tools like. You should also select a good chart so your audience can better visualize your data. It easily lets youimport data from all your different channels (like Facebook, Google, Bing, Yahoo, LinkedIn and more) into a single report and expedite the reporting process. Social media marketing report template, 5.
ready to use. These can include high-level stats as well as charts or graphs that can illustrate your data. With so many demands on a single person or team, this type of time-consuming activity has to be eliminated. The goal of these templates are to give you a few ideas, but you might be limited based on the tool that youre using. The KPIs that are included in this template touch on the necessities like: Everything you need to make the most of your display ads! You want to make sure that your dashboard is attractive, but still also provide needed information and on what message you want to focus. . There are again 4 main types of KPIs in this template: In order to understand what kind of ROI youre getting from each of your networks, the ideal social media marketing report template has your data organized accordingly. If you talk to 10 different marketers, youre bound to get 10 different answers as far as what their favorite marketing tools are. To cut time prepping the report and get straight to the insights, use this article as a hint on what to include in your marketing report each month. If you manage the content marketing strategy or a blog for a client, there should also be a section in your report about blog traffics and leads. The marketing strategy section is also where you can discuss target audience, as well as on how customers are being reached. These statistics and graphs should backup your progress and goals. . There are plenty of companies that have done the legwork and have created templates for you to use. You can also check out ourmarketing reporting playbook to discover tips and advice from some leading agency marketers from across the world. Again, theres a wide range of marketing tools at your disposal for your PPC campaigns, the most common of which are Google AdWords, Bing Ads, Facebook Ads, SEMrush, and DoubleClick Campaign Manager. You know people are making it to the page, but theyre not converting.
The conversion metrics section should be the core of your marketing report and feature several charts displaying the important data your clients care most about. Start free trial Your peers will probably want to know how campaigns are doing more often than the management team. DashThis automated reporting tool has every single one of these templates (and more!) Why would you want to automate reports? . Dashboards are continually refreshed to provide you with the most up-to-date information, and they are visually appealing. And while they shouldnt take hours to create, they need to be comprehensive enough to ensure that you can get good, digestible information that you can use to create or tweak your existing strategy. Thank you! Platforms like cumul.io and Smartsheetallow you to create custom reports and theyre relatively easy to use. Google Analytics reports without sampling, ROMI (return on marketing investment) analytics, 7 Instagram Growth Strategies to Boost Your Engagement and Conversions, Time to Shift from Sales Enablement to RevOps Heres Why, Your ultimate guide on conducting a social media audit. If you talk to 10 different marketers, youre bound to get 10 different answers as far as what their favorite, . Yet, your SEO, content marketing and social engagement reports will most likely only need to be run on a monthly or quarterly basis.
You can even create different dashboards for different people. So, how can you use the data in your reports to make your campaigns better? And its often as effective in attracting the eye as its live-version predecessor. Where are we succeeding? So now we know why we should be creating marketing reports, the next question is. This is what makes automated reporting templates so effective. Get answers to any questions you may have from our support articles or send us a ticket. This part of the report should give the client a general understanding of where marketing efforts stand for the month. If you dont currently have a template that youre using, then you dont need to build it from scratch. When you review your dashboard, determining if, for example, ads are performing above average, average or below average, allowing you to see which ads to leave on or turn off. Everything after the summary page should be more detail information of what has been highlighted in this section. Your clients will likely be most interested in any metrics that impact their bottom-line. No matter which system youre using to track data, you will need to build a marketing reportingdashboard. When you want to get into the details, thats when you create one of the following marketing reports! People higher up in the food chain typically dont need to see metrics that often and they probably only need to see major click-through and conversion metrics. 20+ free marketing reporting templates for SEO, PPC, social, and web analytics, The ultimate marketing reporting playbook: 29 agency marketers share their expert tips to help you improve marketing reporting, 4 rules for creating the perfect marketing reporting dashboard, PPC reporting: How to create actionable PPC reports in 9 steps, Marketing reporting best practices: 14 tips to create digital marketing reports your manager And clients will love, Account-based marketing reporting: 9 ABM metrics that savvy B2B marketers really need to track, Moving your agency reporting to Google Data Studio: the expert guide, How to automate your marketing reporting with Google Data Studio, How to create marketing reporting & analytics dashboards in Google Data Studio, LinkedIn Ads marketing reporting: the ultimate guide. After that, its pretty easy to add, delete or edit segments. The SEO Overview section includes any information about the SEO services you provide to clients, such as keyword research, link building, or site optimization. As mentioned previously, you should center your report around a single topic to ensure that you are providing your audience with a consistent, actionable message. While it is typically a very tedious monthly task, reports serve as a source of actionable insights into performance and team alignment. If you want to do this, then thats where a product like Supermetrics can be helpful. One of the most important considerations when creating a dashboard is determining what charts, graphs, or tables to use. Since ecommerce really touches on several aspects of your web presence, the tools you use are going to range from Google Analytics and AdWords, to quite possibly your social media networks and display advertising platforms as well. Good reports are designed to quickly provide you with all the data that you need to make decisions and take action. You then run the campaign for a bit longer and get a new report, and then you determine whether or not your hypothesis was correct.
This section is where you can provide some historical context while showcasing how brilliant your team has been during the month. If part of your marketing offerings is SEO, this area of the report is where you would provide a brief overview of SEO efforts. Still, your selected marketing tool should provide you with enough flexibility to create customized reports that are visually appealing and useful to your audience. While it may seem tempting to report everything, that might not actually be a good idea. The tool that you use will depend largely on your budget and your needs. Youre limited on customization, and you cant add data from other outlets. start your Supermetrics free trial today! Since the performance of your website has a direct effect on your ecommerce numbers, its important to include KPIs such as percentage of new sessions, bounce rate, and pages per session as well. Your ecommerce report might resemble the general marketing report that we mentioned above, with a few more details particular to ecommerce businesses. See pricing. When you review your dashboard, determining if, for example, ads are performing above average, average or below average, allowing you to see which ads to leave on or turn off. Provide a short overview of what you have accomplished during the month in relation with your clients overall marketing strategy. DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month.
While we all do it, many of us dont fully understand what we should be reporting on and how to do it effectively thats why we created this guide. Get full access to Supermetrics with a 14-day free trial. Dashboards are continually refreshed to provide you with the most up-to-date information, and they are visually appealing. With Supermetrics you can also select from a variety of pre-made templates in our template gallery, eliminating the need to create reports from scratch. Just like reporting tools, you have many options for automated marketing templates. While your metrics may be similar, each channel source report can be slightly different. Social Media is an important component to any digital marketing strategy with its own KPIs that should be included in a monthly marketing report. Include a web traffic report showing traffic from social channels to highlight how social media can generate new leads. The point with this type of report isnt to delve into the details though; its important that you keep this as a real overview. For one, you need to put together a strategy for using your data. Take full control of all your marketing data. For most marketers, Google Data Studio is a great alternative to standard paid reporting tools. Cofounder at Growth Marketing Pro President at BAMF (SF) Growth Marketing at RealtyShares. Display advertising campaign marketing report template, advertising campaign marketing report template, over 30 built-in marketing tools integrated, Make the Most of the Rolling Dashboard Type. Monthly marketing reports are crucial for any business's success. Paid Channel Mix Template: With this template, you can quickly see how your paid search efforts are performing across all your PPC channels Facebook Ads, Twitter Ads, Bing Ads and Google Ads in a single place. With these tools you can also create marketing dashboards to easily display information about how your campaigns are performing. Revisit goals you set each month to check on progress. Check out our open positions and apply today. Basically, the point is to show the amount of traffic your organic efforts brings in, the type of traffic, and what this traffic means for your general bottom line. In the past, it would take hours if not days to get through all your marketing reports for all the different teams that needed to see them. Check out brand new episodes of our podcast, the Marketing Analytics Show. If youre responsible for running the campaigns or you work on a small team, then you should get and share these metrics on a daily basis. Show comparisons of this months work against the last month, the past six months, or year. This is where a section that explains your current marketing strategy can be incredibly helpful. Where should we focus our efforts and our budgets? The more streamlined your reports are, the easier it is for you to generate a large number of them. It easily lets youimport data from all your different channels (like Facebook, Google, Bing, Yahoo, LinkedIn and more) into a single report and expedite the reporting process. However, although daily or weekly perusal is useful, the general rule of thumb for regular marketing reports is to create them on a monthly basis. What is the current scope of the project? Honestly, a report can look nearly any way and whats most important to you and your team might not be whats important to another. Expand your analytics capabilities with a team of professionals that will make sense out of your data. While there is a learning curve, you can quickly overcome it either by trial and error, or by using one of the many free Google tools. We use cookies to ensure that we give you the best experience on our website. The outliers for all of these is SEO. They require you to manually input the data if you dont have an automated way of doing it, but you can customize the look of the spreadsheets to fit your needs, and you can even add some visualization with charts and graphs. The following templates will provide you with a solid frame on which to build. Part of the SEO section should be dedicated to search rankings for various keywords. Connect your marketing tools, choose the template you need, and BOOM, youve got a marketing report, ready to share, discuss, and act on!
Display advertising is the internets version of the billboard. Plus, you shouldnt have. For technical details of our products and connectors, check out our docs. This is where marketing reporting comes in. A tactical guide for marketing & analytics leaders, Empower your marketing analytics with powerful guides and templates. Depending on the business you or your client are in, you might not need to use every one of these marketing report templates on a regular basis. As just mentioned, you want to be recording metrics for PPC on a weekly basis, but you may not always need to send these to clients. The SEO section should include tables that display information like new backlinks or a site audit that shows the progress on the website. The major selling point of this one is that its free. For creating reports, most people tend to use spreadsheet-based tools like. You should also select a good chart so your audience can better visualize your data. It easily lets youimport data from all your different channels (like Facebook, Google, Bing, Yahoo, LinkedIn and more) into a single report and expedite the reporting process. Social media marketing report template, 5. ready to use. These can include high-level stats as well as charts or graphs that can illustrate your data. With so many demands on a single person or team, this type of time-consuming activity has to be eliminated. The goal of these templates are to give you a few ideas, but you might be limited based on the tool that youre using. The KPIs that are included in this template touch on the necessities like: Everything you need to make the most of your display ads! You want to make sure that your dashboard is attractive, but still also provide needed information and on what message you want to focus. . There are again 4 main types of KPIs in this template: In order to understand what kind of ROI youre getting from each of your networks, the ideal social media marketing report template has your data organized accordingly. If you talk to 10 different marketers, youre bound to get 10 different answers as far as what their favorite marketing tools are. To cut time prepping the report and get straight to the insights, use this article as a hint on what to include in your marketing report each month. If you manage the content marketing strategy or a blog for a client, there should also be a section in your report about blog traffics and leads. The marketing strategy section is also where you can discuss target audience, as well as on how customers are being reached. These statistics and graphs should backup your progress and goals. . There are plenty of companies that have done the legwork and have created templates for you to use. You can also check out ourmarketing reporting playbook to discover tips and advice from some leading agency marketers from across the world. Again, theres a wide range of marketing tools at your disposal for your PPC campaigns, the most common of which are Google AdWords, Bing Ads, Facebook Ads, SEMrush, and DoubleClick Campaign Manager. You know people are making it to the page, but theyre not converting.
The conversion metrics section should be the core of your marketing report and feature several charts displaying the important data your clients care most about. Start free trial Your peers will probably want to know how campaigns are doing more often than the management team. DashThis automated reporting tool has every single one of these templates (and more!) Why would you want to automate reports? . Dashboards are continually refreshed to provide you with the most up-to-date information, and they are visually appealing. And while they shouldnt take hours to create, they need to be comprehensive enough to ensure that you can get good, digestible information that you can use to create or tweak your existing strategy. Thank you! Platforms like cumul.io and Smartsheetallow you to create custom reports and theyre relatively easy to use. Google Analytics reports without sampling, ROMI (return on marketing investment) analytics, 7 Instagram Growth Strategies to Boost Your Engagement and Conversions, Time to Shift from Sales Enablement to RevOps Heres Why, Your ultimate guide on conducting a social media audit. If you talk to 10 different marketers, youre bound to get 10 different answers as far as what their favorite, . Yet, your SEO, content marketing and social engagement reports will most likely only need to be run on a monthly or quarterly basis. You can even create different dashboards for different people. So, how can you use the data in your reports to make your campaigns better? And its often as effective in attracting the eye as its live-version predecessor. Where are we succeeding? So now we know why we should be creating marketing reports, the next question is. This is what makes automated reporting templates so effective. Get answers to any questions you may have from our support articles or send us a ticket. This part of the report should give the client a general understanding of where marketing efforts stand for the month. If you dont currently have a template that youre using, then you dont need to build it from scratch. When you review your dashboard, determining if, for example, ads are performing above average, average or below average, allowing you to see which ads to leave on or turn off. Everything after the summary page should be more detail information of what has been highlighted in this section. Your clients will likely be most interested in any metrics that impact their bottom-line. No matter which system youre using to track data, you will need to build a marketing reportingdashboard. When you want to get into the details, thats when you create one of the following marketing reports! People higher up in the food chain typically dont need to see metrics that often and they probably only need to see major click-through and conversion metrics. 20+ free marketing reporting templates for SEO, PPC, social, and web analytics, The ultimate marketing reporting playbook: 29 agency marketers share their expert tips to help you improve marketing reporting, 4 rules for creating the perfect marketing reporting dashboard, PPC reporting: How to create actionable PPC reports in 9 steps, Marketing reporting best practices: 14 tips to create digital marketing reports your manager And clients will love, Account-based marketing reporting: 9 ABM metrics that savvy B2B marketers really need to track, Moving your agency reporting to Google Data Studio: the expert guide, How to automate your marketing reporting with Google Data Studio, How to create marketing reporting & analytics dashboards in Google Data Studio, LinkedIn Ads marketing reporting: the ultimate guide. After that, its pretty easy to add, delete or edit segments. The SEO Overview section includes any information about the SEO services you provide to clients, such as keyword research, link building, or site optimization. As mentioned previously, you should center your report around a single topic to ensure that you are providing your audience with a consistent, actionable message. While it is typically a very tedious monthly task, reports serve as a source of actionable insights into performance and team alignment. If you want to do this, then thats where a product like Supermetrics can be helpful. One of the most important considerations when creating a dashboard is determining what charts, graphs, or tables to use. Since ecommerce really touches on several aspects of your web presence, the tools you use are going to range from Google Analytics and AdWords, to quite possibly your social media networks and display advertising platforms as well. Good reports are designed to quickly provide you with all the data that you need to make decisions and take action. You then run the campaign for a bit longer and get a new report, and then you determine whether or not your hypothesis was correct.
This section is where you can provide some historical context while showcasing how brilliant your team has been during the month. If part of your marketing offerings is SEO, this area of the report is where you would provide a brief overview of SEO efforts. Still, your selected marketing tool should provide you with enough flexibility to create customized reports that are visually appealing and useful to your audience. While it may seem tempting to report everything, that might not actually be a good idea. The tool that you use will depend largely on your budget and your needs. Youre limited on customization, and you cant add data from other outlets. start your Supermetrics free trial today! Since the performance of your website has a direct effect on your ecommerce numbers, its important to include KPIs such as percentage of new sessions, bounce rate, and pages per session as well. Your ecommerce report might resemble the general marketing report that we mentioned above, with a few more details particular to ecommerce businesses. See pricing. When you review your dashboard, determining if, for example, ads are performing above average, average or below average, allowing you to see which ads to leave on or turn off. Provide a short overview of what you have accomplished during the month in relation with your clients overall marketing strategy. DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month.