how to make a media kit influencer


So,if youre looking to become an Instagram influencer, this next section is important! Regardless of the page number, there are certain elements that form its skeletal structure.

The most important stat to add to your influencer media kit is your engagement rate. With my done-for-you brand pitch & negotiation email scripts, you can start emailing brands like a pro! If you can share any click-through or conversion statistics on past campaigns, such as how many of your audience purchased something based off your recommendation, or signed-up for something based off a post of yours, this helps tremendously. So mention them! This is a great way to show brands that you have a wider reach that is not merely restricted to one type of content creation and help them understand where your skills and creativity lie. For example, you may suggest you create an image of you using a clients product, extolling its virtues in the comments. A popular way for folks to make a media kit is to use an app like Photoshop or Canva. Its just as important for you to include all the elements we just went over. Avoid clutter leave plenty of white space around your writing and images.

They care about what YOU can DO for THEM. There is no better way to tell a brand, Im not detail-oriented, than a whole bunch of typos on your media kit. Ready? Whats more? You might even add some relevant stats relating to the demographics your site attracts. Your main area of influence may be via your blog, for example. This is why it is imperative that you highlight your audience demographics in your influencer media kit by presenting details about the geographic distribution of your followers, their age breakdown, gender mix, language, etc. Therefore, it needs to look professional and match your style. Keep your influencer media kit as brief as possible. Ahhh. You should include demographics like location, income, gender, age, etc. Theyre okay as a starting point if youre completely lost, but honestly, they dont cover nearly half of what we discussed in this blog. The alternative approach is to place them in any proposal you send with your kit to people who have already expressed an interest in your services. Yes, that includes your influencer media kits as well! influencer Here are five core pillars that we recommend including in your influencer media kit. (Steps included), Market Targeting: What is it & How to do it Perfectly? This can include sponsored posts or blog posts, product reviews, hosting giveaways and contests, displaying ads on blog posts, affiliate marketing, etc. While your follower count is crucial, most brands are focused on your engagement rates on each platform to ensure that your audience is active and responds positively to your posts. Influencing as a concept comes from the idea that the more people paying attention to you online, who you can also move to take particular actions, the higher your influence. 12 Marketing Goals You Must Include In Your Plan! AND, well be discussing what NOT to include in your media kit. So a killer media kit template should be on your priority list. Brands see thousands of influencer media kits all day! Are you ready, folks? influencer Alternatively, you may create a more guerrilla post, where you merely wear the sponsors product in a photograph, while you do an unrelated activity. Well also show you how to put it together in a way that successfully showcases your brand and what you can offer. Alternatively, you may offer to mention the clients product in a shared blog post. Your Influencer Coach & Fellow Content Creator. NOPE. It helps brands to understand the type of person they could potentially work alongside. in your Bit-MediaKit. For example, if you have 23,233 followers, its always better to write it as 23K followers. This means that you will never lose your own details and will never miss out on any collaborations that come your way!

Dont shy away from flaunting your testimonials if you have any. However, once youre comfortable with the idea of charging for your sponsored posts, you will find it easier to charge brands money for work you do on their behalf. If they are looking to attract a certain audience, they will try to attach themselves to an influencer in that market. Depending on how long you have been in the influencer marketing scene, your media kit can have between 1-3 or even more pages. Through your kit, potential partners will get a sense of who you are, your work, your goals, and your audience. You can do research into each potential brand and highlight the demographic stats that may have particular value to them. Its like an online version of Photoshop but BETTER because its super user friendly, drag and drop style, customizable to your brand, FREE, AND has some amazing templates you can use to create professional graphics. There is nothing better than social proof to encourage firms to work with you. Therefore, nothing should really be THAT different when it comes to your media kit. If you want an easy way to put one together, youll want to snag my influencer rate card template here! With Wavve Link, podcasters can create an easy all-in-one link to all their podcast episodes, social links, and streaming platforms. You should always include images in your kit. You should use Google Analytics (or a paid alternative) to gather essential metrics indicating your websites performance. What makes your influencer media kit stand out will depend on this section. We just dont wanna turn this into a 60 Minutes segment, k? Links to multimedia content is another fantastic content-sharing option for influencer kits. Why TF do you need it? When writing in your media kit, think like a storyteller! Now we come to the last, but most essential part of your influencer media kit a good design. Stop putting your rates on your media kit, please. Once you have built success online, you will come to use your influencer media kit more regularly. Of course not! This way, it adds to your brands credibility as well. A brand will want you to reach a particular target audience, which may likely be an extension of your existing audience or reach. influencer rate sheet kit blogger social cart bermuda Then, dive right in! So if you want a done-for-you media kit made the right way, grab my 6-page media kit template (click here to buy). So keep creating and keep posting! In this section, you can list your suggested services along with your price rates on the side. Lets cover some lingering questions you might have on your media kit.

You can calculate your engagement rate as follows: Engagement Rate = (Likes + Comments) / Followers x 100. WHO FOLLOWS YOU is just as important as HOW MANY people are following you on social media because brands are looking to collaborate with influencers who have followers that are similar to their target audience. Plus, youll get to snag my secret weapon: my 6-page media kit template thats helped me land paid deals with American Express, Adobe, Mazda, and more brands! Ill break that list of elements elements down now! They know they can always negotiate you down to your starting figure. A media kit for influencers is a professional document that influencers send to potential clients and brand sponsors. It is a promotional tool a way for you to advertise yourself to big-shot companies and ask for collaborations. While stating your prices, avoid using phrases like starting at as it can result in brands negotiating your rates down to your starting figure. Now I'm here to help you explore life's magic. trendhero As well as showing marketers the quality of your site, this also signposts that you are organized enough to know the importance of website statistics. Some people firmly believe that it is not the correct place to list them. They need to be able to determine whether you will make a good match for their goals and whether you attract the same type of following as their intended target audience. Choose the right pop of colors and a uniform font throughout your kit. Grab this FREE checklist with. I save my rate cards for when Im deep in negotiations; as in, a brand is interested in working with me and wants to see my rates for some deliverables. They may want to work with your podcast only if they see you have an audience with a specific income and within a certain age group, where investment is a popular choice. Once your social presence begins to grow, you should consider what you have to offer potential sponsors. Because you have a smaller following, you essentially have to persuade brands that you bring value to the table. Existing influencers charge brands rates ranging from $50 to $250,000, depending on factors like the number of views, typical engagements, and the importance of the influencers. Enter: influencer media kit, an all-in-one document about your #influencer life as internet slang would like to put it. Now, if I have brands reaching out to me every week, Ill go ahead and glance over my media kit to see if anything needs to be updated.

What Are TikTok LIVE Gifts and How Do They Work? Confused on how to ask brand sponsors for money? If you have 10,462 followers, it looks better if you say you have 10K followers. influencer rate sheet kit blogger social cart bermuda You could even include samples of your social posts to give potential clients an indication of the type of work your produce. Summarize yourself in a few sentences, emphasizing your expertise in whatever niche that is the focus of your blog and/or social activity. They cant expect you to promote them as a favor or in return for a small amount of free product. Of course, some influencers, like photographers, use images to spotlight their best work to clients. You should include follower numbers for every one of your active social media accounts. Where are my nano and micro influencers at? Get Bit and have fun creating documents! When you first realize that people consider you an influencer it may be difficult to decide on payment rates. Whats not easy is selling our services as beneficial to others. No no. . Im about to clarify that based on my personal experience and my Instagram influencer course students experiences. With this intuitive, cloud-based solution, anyone can work visually and collaborate in real-time while creating internal notes, team projects, knowledge bases, client-facing content, and more. I like to update mine every month. The influencer media kit has become a key part of the online world and a core tool for business marketing efforts. Also, the templates are also very you focused, which we just discussed is what we dont really want to have. This makes it vital to include audience stats in your influencer media kit. More and more content creators eying this booming market will want to take the important step of creating a media kit. This shows how your followers interact with your content and emphasizes your influence or impact over them. You might never have thought of yourself as an influencer. Youd be surprised how many people actually forget to put their contact details in their influencer media kit, thats why we thought this section needed a special mention. Think of your media kit like your influencer resume. The first thing a brand is going to read when they open your influencer media kit is your bio.

If you are new to the field and have not collaborated with any brands yet, then you can mention the types ofcollaborations thatyou are up for. influencer Take advantage of it! Of course, some influencers prefer to work the other way. Add links to your website and videos, include past work examples, and offer up any content you feel sells you to other brands. This is not the time for epic speeches or an autobiography. Too good to be true, right. Instagrammers could offer similar services. rakenna redes They then distribute their media pack to any business that appears to be congruent with their audience. In some ways, this is the most essential part of your influencer media kit. Its basically a whole comprehensive package that provides all the necessary data about you at once. The. Stick to an organized and logical order. Just like everything else in the influencer industry, figuring out an influencer media kit is confusing AF. influencers When you send a resume to a company, do you include your ideal salary? Potential brands and marketers are going to want to know a little about you. Include these five core media kit elements, and youre ready to go! Does it have any benefits? If there are none at all, dont worry. This means that whenever someone opens your document, youll get a notification! This isnt really a must, but I like to compress my media kit before sending it. When youre done with this post, read these: by Influencer Coach Dani The Explorerand disclaimer, this blog contains affiliate links! It is as important to you to ensure that there is influencer-brand alignment, as it is to a brand. A good alternative for the more budget conscious is Canva. Being a full-time influencer can mean that you get caught up in creating content all the time. Indeed, in very narrow fields, you dont even need particularly many followers for people to consider you influential. AKA, their target audience. All brands want to know everything about your social media statistics because its a great metric to get a quick idea of your reach and popularity. But an influencer media kit is your gateway to major brand collaborations and publicity, and you dont want to mess it up just because you had an average-looking media kit, right? I'm a burrito loving explorer who got fired from corporate America and turned that into my dream career as a photographer and blogger. 2021 Bit Tech Labs Inc. All Rights reserved. A PDF. influencer influencer afluencer This section will generally be the first thing in your kit so it should be unique, striking, and easy to read. Since the whole purpose of creating this media kit is to build connections and get brands interested, you must make it a point to mention your professional email address, contact number, social media handles, and in some cases even postal address so that its easy for people to find you or contact you. Brands can browse all your episodes from a single link. Get the best social media tips from an experienced influencer.

If youre like me, you aint got TIME to sit there and learn how to make fancy documents in Photoshop. And with influencers popping up every other day, how do you make sure you stand out enough to get partnership offers from big brands? Did you read that first line? Its true that there is no centralized scale you can follow to charge brands, but you can decide your pricing rate based on factors such as your reach and engagement, your audience quality, your expertise level, the quality of your content, and other elements depending on your service. Over 30.000 marketing professionals rely on us for their news.

As I said, its free to create an account onCanva, so if you dont have one, I recommend making one like yesterday! Here, you can highlight the previous brands that youve worked or partnered with, the types of content youve created, the successful campaigns youve led, and the results youve delivered. Nowadays, most brands always look for an influencer media kit, so the last thing you want is to be caught off guard when they ask you for one. Your bio or About Me blurb sets the tone for the rest of the document. Micro-Content vs Long-Form Content: Which Is Better For Creators. Why do you believe that people value your posts? How to Make an Audiogram with Captions for Social Media, How to Create a Podcast Website (for FREE), 2022 Staggering Statistics on Mainstream Social Media Usage, 6 Amazing Ways Audio Boosts Your Lead Generation, 7 Podcaster Habits That Really Annoy Their Listeners. Please check your influencer media kit for typos. Youre sending this document to BRANDS. A media kit for influencers is a professional document that influencers send to potential clients and brand sponsors.. We get it. Lets dive in. Since this kit contains everything from your achievements to audience demographics to your personality and pricing, it will save you and your client from unnecessary questions. collaborator avid In reality, an influencer media kit is essential for any creative who finds success online, whether it is through social media, their blog site, a photographic website, or even on a public site such as.

influencer There are a lot of things to think about when creating a media kit. You are here: The relationship between an influencer and a brand is all about the audience. Stop right there. There are two main ways that you can use your influencer media kit. When I started out in this space, I left Google more confused than ever on what the f*ck should and should not be on my media kit. Click here for my free media kit checklist with 20 things brands look for! It is where you sell your skills as a knowledgeable social and/or blogging online commentator. If possible, research the correct person in each organization to whom you should make the initial approach. Keep in mind that your followers keep changing, so you need to constantly update your kit to show your latest statistics. Indeed, it is a vital document for any dedicated influencer. Bit has an extensive gallery with over 70+ ready-made templates from which you can choose your favorite one! Its the same template me and my students use to land paid brand deals with companies like Toyota, Mazda, REI, Marriott, American Express, and more! Others, like podcast creators or musicians, use images to give a feel for their brand and themselves. There are many other ways you can work with brands, depending on your choice of social media and the medium you use. If you have a sizeable email list, include your number of email subscribers, too. herpaperroute If you have access to Photoshop or InDesign use these to create a professional looking document.

K, so I know sometimes small creators maybe dont have a ton of brand experience or dont feel like they have the numbers to show off to brands, but here is the thing: You deserve to get paid for your work, and you CAN. You should also include your sites Bounce Rate. influencer herpaperroute Dont go into every little detail of your life, however. herpaperroute Here we go! Give everything to your audience in one place by creating your media kit with Bit. Required fields are marked *. We can discuss a better way to do this later, but I need you to understand that you are seriously diminishing your negotiating power when you put your rates on your media kit. Thats why it is important that your influencer media kit mentions the number of followers you have on each social media platform. Yeah, you heard me. Social Media Proposal: What is it & How to Create it? Be specific and clear about your price range. Obviously, your niche is essential here. Avoid phrases like starting at in your kit. How to Embed Social Media Posts into Your Documents?

Youll gain a few as you grow as an influencer and do the work. Its also a great way to show your aesthetic and creative skills. From there, Ill make the necessary changes. An influencer media kit is a fantastic way to organize and formalize all your professional work in a single document, even the ones that might get lost in your memory. influencer In todays guide, well explain what a media kit is and why you should really consider having one. Ive already done all the work for you. Your imagery and design are particularly important if you include photography amongst your services, or focus on a visual network, such as Instagram or Pinterest. Whether youre an author on Twitter, a musician on TikTok, a podcaster on YouTube, or all three, an influencer media kit helps tell your story in a concise way. Four score and seven years ago no. Its a convenient and wonderful way to share your audio content directly with your audience, allowing them to access it with a few clicks. Every influencer needs a media kit. I like to also provide a list of paid Instagram sponsorships in my influencer media kit. Many miss the action part of the equation. But now, I want to get into some more media kit tips. You can embed alead captureform into your media kit document and share it with your clients and prospects with atrackable link. This can be written under an ABOUT ME section where you summarize yourself in a few sentences and highlight your area of expertise. Lets take a look at them and learn how to create a killer influencer media kit! For instance, you could formally review their product, interview somebody at the company, or create a stylistic photo shoot based around the product. This gives potential sponsors a good idea of where you are active and where you have your greatest popularity. One of the easiest ways to know that people consider you an influencer is when you receive your first request for an influencer media kit. They dont care about you and how great you are. influencers Bit.ai is the essential next-gen workplace and document collaboration platform. TikTok LIVE Gifts is a handy feature on TikTok that allows viewers to react to your Consumers trust other consumers. Your history with collaborations, campaigns, and testimonials from customers is your golden ticket to get chosen by bigger brands.