Is it your new outlet or your e-stores? Read below to know 7 steps that can help you create one of the best fashion emails. But it doesn't have to be. In this case, Crate & Barrel hopes to lure you with the promise of savings. This will improve your relationship with your customers. The surreal feeling of being on your favorite brands VIP list - I know we all wish for that. We can gladly say that this article has informed you about everything you should know about fashion email marketing, from steps to creating a fashion email to its best practices. Large, high-quality and professional photographs, some loud colors (well, not always), fun and catchy phrases, a clear call-to-action and attention grabbing fonts, can help you seal the deal in your best fashion email marketing campaigns. When people give you their email address and are ready to receive your newsletter, they are also intrigued by how it will look, or do you have any instructions or great offers for them in there. This is why there are no posted prices or advertised savings in this email. The best fashion email marketing campaigns emails take their customers along as they move forward. The caption tagged to the photo teases someone will definitely want to kiss this cook, which adds a bit of intrigue. You can test the number of emails you need to send people to convert. It gives an excellent impression of your brand. Also, set up a frequency for each campaign.
Just set up predefined rules for sending emails, and they will be sent collectively.
Their target audience is everyone, which is why this email is designed to appeal to such a broad spectrum of people. Popular home decor seller Crate & Barrel, in this example, employs a simple design to make the most of the brief amount of time recipients of their email will spend on it. Heres a well-designed welcome email from Tommy Hilfiger. As a fashion eCommerce brand, you have unending opportunities for sending different kinds of content to your subscribers. The cookie is used to store the user consent for the cookies in the category "Analytics". By doing this, you can send relevant emails to your target audiences. Zee & Co. here sends a smart email with personalized product recommendations. The important thing to remember is every piece of marketing thatyou learn from can help you unlock results at your own company. For each campaign, decide which stores you want to direct your customers to visit. Image: Shoot professionals, aspirational image to create excitement around the new items. When you know what they want, you can offer them just that. 
Fashion brands succeed because they are able to create aspirational value through their marketing. Include a picture of the item that's been left in the cart, Offer an incentive to come back and buy in the form of free shipping or some discount. Personalize and customize your welcome emails according to your brands choice. Sometimes, people don't buy at the endpoint because they have some doubts e.g. Analytical cookies are used to understand how visitors interact with the website. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. For successful email marketing, a good email marketing strategy and proven tactics can make a lot of difference to your profitability. So, grab those (hypothetical) shoes as we will walk you through the necessary steps to create the best fashion email.
This will make them spend more time on the email and ultimately on your fashion eCommerce website. ASOSs Christmas emails are designed to engage their customers effectively, particularly their younger user base. Give them special discounts for each holiday season or even on your brands anniversary. The cookie is used to store the user consent for the cookies in the category "Other. This process can be automated if you are using an ESP that facilitates abandoned cart emails.
Look at this email from Asos. Most importantly, thank them for purchasing at your store. So I hope this helps your brand. By focusing on the customer, introducing emerging technologies such as marketing automation, and by combining other marketing activities across the buyers journey, you can ensure that your email marketing campaign is on the right track. Abandoned cart emails and browse reminders are an online stores must-haves. I hope these email marketing tips will be helpful when planning your next fashion eCommerce email marketing campaign. Have a look! Content marketing specialist @perzonalization, ace writer, loves to read and write on marketing related topics. Include links to customer support or instructions on how to find answers to common questions. Fashion that doesnt reach the streets is not fashion - Coco Chanel. Lets find out. They have used two very impactful marketing tactics: There is a strong possibility that both these elements will urge the customer to go back to their website and finish their purchases. Include a CTA: A welcome email is not pushing a sale but that doesn't mean it should not have a CTA. Tell your brand story and why you sell your products. Have a look at this promotional email from MATCHESFASHION. Then the folks at J. So, there are several things to keep in mind if you want to create fashion emails that stand out among the rest. Considering the potential of the holiday season, fashion eCommerce marketers dont leave any stones unturned to make the best of this period. They have highlighted the subscribers name and provided fashion advice for the current weather. Besides this, sending trigger emails or behavior-based emails is another great way to improve engagement with subscribers. Welcome emails help you create the first impression.
This will get you more sales.
With the color red, which is considered to be the color of love, Saxx has designed this email as part of their Valentines day marketing campaign. Segmentation: Do note that if you are running a sale relevant for a particular type of audience, exclude the rest of the list. For example, automated welcome emails are sent to customers right after they sign up. So make sure it's impactful, has a unique style, and not too pushy.
From the menu banner along the top to the large, colorful prices near the bottom, practically everything in this email can be clicked through to make a purchase. Its a combination of carefully planned and executed strategies. Unlike the previous two examples, Aritzia, which is a bit more upscale, recognizes that their customers are less driven by low prices and instead are driven by the sheer thrill of shopping. Another reason welcome emails are important is that they receive the highest open rate, across industries. SendX provides a simple way to segment your audience using tags. In this example, the marketer grabs our interest by marketing, of all things, a self help book instead of clothes! Be sure before creating an email. By sending abandoned cart emails or cart reminders, as they are often referred to, fashion eCommerce retailers can convert over 68% of customers who have not finished their purchases on their site. According to statistics, welcome emails generate 320 times more revenue than other promotional emails. Leave no stones unturned to do the same with your fashion email marketing. A great way to grab customers attention, isnt it? For example, your Halloween collection can last for 15 days. Your email is designed to direct each customer to a fashion store. So there is a high chance that they will convert. But opting out of some of these cookies may affect your browsing experience. You have tons of stuff to talk about. We also use third-party cookies that help us analyze and understand how you use this website. They have simply shared some pictures of their collection to excite their audience. Now that youre all set, start designing your fashion email campaign. Email Marketing Examples to Shine Brighter Than a Diamond, Personalized email marketing for repeat sales and happier customers, 10 Email Marketing Best Practices That Will Save Your eCommerce Business in 2020, 5 Reasons Why Email Marketing Is Extremely Important For Your Dropshipping Business, Most Effective Tactics To Nail It With Email Marketing Campaigns, How To Use Email Personalization That Improves Conversion, How to use transactional emails to expand engagement, Shopify SEO Tools: How To Drive Organic Traffic In 2021, They emphasize on the fact that the collection is limited edition, Not clutter the email with unnecessary information not pertaining to the inventory, Include a high-quality image of your products. Its a no fuss, no muss business experience. Here, the large and colorful images that are splashed across the page draw my attention.
And because of that, your emails will have a low probability of landing in the spam folder. Research says that 60% of customers sign up to a brands email list to get promotional messages.
The cookie is used to store the user consent for the cookies in the category "Performance". Whats not to love? Build a Content Theme: Content theme is important in email marketing for eCommerce. Instead, it focuses on their reputation for quality and their commitment to competitive pricing. If you have specific products on sale and want to focus on them, segment your list so the right offer goes to the right customer. People love them and look forward to receiving them. So if you want to reach out to a vast number of people efficiently, then email is the best channel to do so. There is no golden rule and there is no harm in a little experimentation. Have a look at this email from Timberland. By the end, you feel that Frank & Oak isnt just a clothier, but a friend. Another fashion eCommerce brand, John Lewis doesnt send the typical Christmas email. Next, you segment your email list according to the information you have collected from sign-up forms. The featured products are styles that are in demand for the current or upcoming season. Ultimately what differentiates successful fashion eCommerce businesses from the rest is their marketing. Sending such promotional emails at different times of the year establishes a sense of familiarity amongst your customers. In the below bestfashion email marketing campaigns example, Frank & Oak earns the customers time. You can create the most amazing fashion emails without investing your time and money! Create a Community: Owning a fashion eCommerce brand offers you a great opportunity to create a community of brand ambassadors. These cookies will be stored in your browser only with your consent. Whether it is your brands anniversary or a widely celebrated holiday, never skip the chance to run a successful campaign. This email is triggered after 4 hours after a cart has been abandoned. These cookies ensure basic functionalities and security features of the website, anonymously. Heres one such email from Revolve. We will never share your email address with third parties. In the above example, Mountain Hard Wear requests the customer to write a review for the products he has purchased.
This saves plenty of your time and effort. Try to add interactive elements in your design to engage the maximum audience. Dont forget to include a sincere thank you message and links to your social profiles while sending out these emails. Now that you are aware of the basics of creating and sending emails, it's time to read the best practices of fashion email marketing to make your campaign a head-turner just like your designs. If you want your fashion email marketing to be noteworthy and something that people recall for a long time, then include these 9 types of emails in your campaign. The journey of a customer with you is not finished once they have bought the product. Fashion email marketing feels overwhelming with all the brands sending multiple emails every day. This cookie is set by GDPR Cookie Consent plugin.
It takes time and effort to come up with new creatives, ideas, and offers every time. They may even get a customer or two that they wouldnt have otherwise earned. This means that email is an ideal platform to communicate with your customers about promotions and discounts. This cookie is set by GDPR Cookie Consent plugin. For you, we did some research on the top-performing fashion emails and jotted down the common practices to create one. White-Labeled. Now that youre prepped up with your campaign ideas, here are five of the most outstanding fashion emails that we have come across. While the last example used large images to make the most of the short amount of time readers would spend on it, clothier Frank & Oak wants to earn your time as much of it as possible, in fact. This all but guarantees a high number of click throughs to their site which can lead to higher sales conversions. Keep yourself updated with every trend, season, and demand, so the public appreciates the product/clothes youre offering.
Here are a number of reasons below that show how email marketing is the best tool to reach your customers as a fashion brand.
Usually, it should be about 2-4 emails. There of course is a subtle hint at gifting just below that message. will I be able to exchange the shoes if they don't fit me? Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Their email does a great job of telling their story, and also includes some products from their store along the way. If your customer is a fashion fanatic, theres no chance that s/he will miss out on that sale. A welcome email is the first 1-1 interaction your brand will have with the customer. All you have to do is plan out your campaign according to your customers needs, demands, and desires. Necessary cookies are absolutely essential for the website to function properly. Abandoned cart emails feel very personal. The use of contrasting colors, such as oranges and blues, gives this email a slightly retro look that is appealing to some demographics. Similarly, some of the best fashion email marketing campaigns in eCommerce are centered around Back-to-School, Valentines Day, Halloween, Thanksgiving and some special dates like birthdays and anniversaries. So shoot professional photographs that align with your brand identity. This use of white space allows readers to focus on the big, bold, and prominently colored text. This not only encourages more sales, but also gives the customers a chance to keep some money with him. The easiest way to retain subscribers is by giving them useful content. It requires remarkable design skills and a great amount of time and effort. It takes some time to build a rapport with customers; but once you do, you can start to run the best fashion email marketing campaigns that will bring excellent returns on investment. Help people imagine how they will look and feel through these visuals. After you have welcomed your customers and thanked them for getting aboard, its time to send your first promotional email. The simplest way is to add a name or geographical location in your email. To find out how much youd have to spend to buy these particular items, youd have to click through to their website. Make your subscribers experience this great feeling. Learn how we can support your marketing goals. This bold strategy piques the readers curiosity so they spend more time on the email. Diana Vreeland said, Fashion is the part of the daily air, and it changes all the time, with all events.. For instance, notifying women in your subscriber list about your new collection of bridesmaids dresses. The email is primarily image based, with bold graphics and increased flexibility. Once you have planned your campaign, the next step is to create an email list. In a crowd of other brands and ever-changing trends, they stay on top of the minds of their audience. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Whatever the offer is - 50% off, buy 1 get 1 free, free shipping, giveaways, etc., you have to portray in an exciting way to convert people. Who is your target audience? All these fashion templates are designed by professional designers and are responsive to every device.
Like we mentioned earlier, people love to read or know about anything that is exclusively for them. 36% of respondents of this research say that dynamic, personalized emails improve engagement.
You can hold a contest to announce participants, but since the pandemic has struck, you can invite them for virtual participation. You surely don't meet someone for the first time and ask them to marry you, right? This warms up the reader for a purchase. Segmentation based on engagement level or purchase behavior can be done through the data you get through your store or ESP. Here are 6 types of emails a fashion brand should send their subscribers. Attractive Designs. Use content emails to educate your audience on styles and trends, tell your story, and entertain them with some meaningful content instead of hard selling all the time. There are several calls to action, too, that make it plain that there are fashion choices for everyone in the family. As marketers, we all need to learn from other brand campaigns and apply those concepts in our own marketing. Take a different approach: There is no doubt that the main objective of your fashion eCommerce business is to earn profits. Here are some tips to get you started. More and more bestfashion email marketing campaigns are now centered around engaging their current customers by sending them emails with new product inventory. It ensures that you send only relevant content to people so they don't feel you are crowding their inbox. There are numerous fashion bloggers out there with mass popularity and fan following in todays time. Tommy Hilfigers welcome mail on the other hand, makes you feel like youre part of an exclusive club. You also have the option to opt-out of these cookies. Aritzia here breaks the stereotype of the standard welcome email. Fashion emails should help the subscriber visualize themselves looking great in your clothes, shoes, or other products. Look at how Tradesy does a fantastic job of giving their customers an opportunity to save anywhere between $10 $200 on their purchases. It will give them a feeling that you acknowledge their participation and create a very positive impression of your brand.
Whenever you come up with new designs, more colors of the same products, or introduce a different category in your store, you should create a buzz about it to attract people to new products. Use analogies and psychological tricks to grab your subscribers attention. This fashion email marketing example gives its subscribers some really cool style tips which a style conscious customer will quickly take to.
Do you want to know how to express urgency in an email? advanced tactics can include dynamic coupons content - content that changes based on a subscriber's gender. This email campaign is fun and laidback, which appeals to a large cross section. To find out more, read our. But guess what? White space is in abundance, even more so because several of the objects pictured, notably their own shopping bags, are also white. Use social proof to let the person know that others like them have bought the product and liked it.
Instead, readers are simply nudged to the companys website by the low profile calls to action. Now you might be thinking about how exactly you will create one? A software that offers convenience with plenty of aesthetically designed templates, what else are you looking for? Brands with the best fashion email marketing campaigns reach their current and prospective customers easily and are also able to retain them for longer periods of time, thus increasing bottom line sales and optimizing conversions. Do you know what's the best thing about being a fashion brand is? In this article we take a look at fashion e-commerce email marketing examples from Jackthreads, Zappos, Aritzia, One Kings Lane, Crate&Barrel, Frank&Oak, J Crew Factory and Old Navy.